News & Media · head to head
Apple News vs Muck Rack

Apple News
News & Media
All the news you want. From sources you trust.
- From
- Free
- Rated
- -
The short version
- Only Apple News has a free tier, so it costs nothing to try first.
- Each has a real cost: Apple News apple News+ costs $12.99 per month in USD after the first month, or is included only via the $39.95 per month USD Apple One Premier bundle; Muck Rack no pricing is published, and every quote is prepared individually
- They diverge on capability: Apple News covers Curated news feed, Muck Rack covers Media database.
Where they differ
Only the attributes on which Apple News and Muck Rack actually diverge.
| Attribute | Apple News | Muck Rack |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Ios, Macos | Web, Browser-extension |
| Founded | 1976 | 2009 |
Identical on both: user rating (Not yet rated), category (News & Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apple News
- Curated news feed
- Premium magazines
- Audio stories
- Personalization
- Offline reading
- iCloud
- Apple One bundle
- Siri
Only in Muck Rack
- Media database
- Journalist profiles
- Media monitoring
- Pitching platform
- Coverage reporting
- Slack
- Salesforce
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Apple News
- Daily news readingnot Muck Rack
- Magazine subscriptionnot Muck Rack
- News discoverynot Muck Rack
- Staying informednot Muck Rack
Muck Rack
- Finding and pitching journalists from a media databasenot Apple News
- Monitoring coverage and measuring PR resultsnot Apple News
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apple News
- Apple News+ costs $12.99 per month in USD after the first month, or is included only via the $39.95 per month USD Apple One Premier bundle
Muck Rack
- No pricing is published, and every quote is prepared individually
- Cost depends on user count, so a growing PR team pays more for the same database
- Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included
Pricing, plan by plan
Apple News
Free- Apple NewsFree
- Free news articles
- Personalized feed
- Topic following
- Apple News+$12.99/month
- Premium magazines
- Major newspapers
- Audio stories
Muck Rack
On request- ProFree
- Media database
- Media monitoring
- Pitching tools
- EnterpriseFree
- All Pro features
- Team management
- SSO integration
Which should you pick?
Choose Apple News if
- You need curated news feed.
- You want to start without paying.
- You work on Ios, Macos.
- You also want premium magazines.
Choose Muck Rack if
- You need media database.
- You work on Web, Browser-extension.
- You also want journalist profiles.
Questions people ask
- Is Apple News or Muck Rack better?
- Neither clearly leads. Apple News starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apple News or Muck Rack?
- Apple News has a free tier; the other does not. Paid plans start at Free for Apple News and On request for Muck Rack.
- Does Apple News or Muck Rack run on more platforms?
- Apple News runs on Ios, Macos. Muck Rack runs on Web, Browser-extension.
- Can I use Apple News for free?
- Yes. Apple News has a free tier, so you can try it without paying. Muck Rack starts at On request.
- What is Apple News best used for?
- Apple News is most often used for daily news reading, magazine subscription, news discovery, staying informed. Of those, daily news reading and magazine subscription are not what Muck Rack is typically brought in for.
- What can Apple News do that Muck Rack cannot?
- Apple News covers Curated news feed, Premium magazines, Audio stories, Personalization. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform.
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