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EIN Presswire vs Muck Rack

EIN Presswire logo

EIN Presswire

News

Everyone's Internet News Presswire

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EIN Presswire sold as prepaid release credits that expire 365 days after purchase, so unused releases are lost rather than carried; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: EIN Presswire covers Press release distribution, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which EIN Presswire and Muck Rack actually diverge.

Attributes where EIN Presswire and Muck Rack differ
AttributeEIN PresswireMuck Rack
Pricing modelusage-basedsubscription
PlatformsWebWeb, Browser-extension
Founded20032009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EIN Presswire

  • Press release distribution
  • Industry targeting
  • Google News inclusion
  • Analytics
  • Social distribution
  • Google News
  • Bing News
  • Social media

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

EIN Presswire

  • Distributing press releases to news sites, newswires and journalistsnot Muck Rack
  • Getting company announcements indexed on news aggregatorsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot EIN Presswire
  • Monitoring coverage and measuring PR resultsnot EIN Presswire

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EIN Presswire

  • Sold as prepaid release credits that expire 365 days after purchase, so unused releases are lost rather than carried
  • A single release is $149, and the lower per release rates require buying 5 or 15 up front
  • Word limits are tied to the package, from 700 words on Basic to 2,500 on Corporate
  • Geographic and industry targeting is rationed by package, at 2 country and 5 industry targets on Pro+

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

EIN Presswire

On request
  • Basic$49.95/one-time
    • Online distribution
    • Google News
    • Basic targeting
  • Standard$99.95/one-time
    • Enhanced distribution
    • Industry targeting
    • Social sharing
  • Premium$249.95/one-time
    • Maximum distribution
    • All industries
    • Multimedia

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose EIN Presswire if

  • You need press release distribution.
  • You also want industry targeting.
EIN Presswire review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is EIN Presswire or Muck Rack better?
Neither clearly leads. EIN Presswire starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EIN Presswire or Muck Rack?
EIN Presswire starts at On request and Muck Rack at On request.
Does EIN Presswire or Muck Rack run on more platforms?
EIN Presswire runs on Web. Muck Rack runs on Web, Browser-extension.
What is EIN Presswire best used for?
EIN Presswire is most often used for distributing press releases to news sites, newswires and journalists, getting company announcements indexed on news aggregators. Of those, distributing press releases to news sites, newswires and journalists and getting company announcements indexed on news aggregators are not what Muck Rack is typically brought in for.
What can EIN Presswire do that Muck Rack cannot?
EIN Presswire covers Press release distribution, Industry targeting, Google News inclusion, Analytics. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.

Answered from the vendors’ own pages

EIN Presswire: How much does a single press release cost?

A single press release costs $149 with the Basic Plan. For higher volumes, the Pro+ Plan offers 5 releases for $499 (approximately $83.17 per release with a promotional bonus), and the Corporate Plan provides 15 releases for $999 (approximately $66.60 per release).

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
EIN Presswire: Is there a minimum number of releases required?

No minimum is required. Customers can purchase a single release at $149, or choose higher-tier plans with multiple releases included.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
EIN Presswire: Is there a subscription required or can I pay per release?

EIN Presswire operates on a pay-as-you-go model with no subscriptions. You purchase the number of releases you need upfront within each tier.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
EIN Presswire: What if I need more than 15 releases per year?

For frequent distribution needs beyond the Corporate Plan's 15 releases, customers can contact the sales team directly at +1 (202) 335-3939 for custom arrangements.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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