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Muck Rack vs Newswire

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Newswire logo

Newswire

News

Affordable press release distribution for everyone

From
$399/per release
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Newswire no free tier or trial available
  • They diverge on capability: Muck Rack covers Media database, Newswire covers Press release distribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Newswire actually diverge.

Attributes where Muck Rack and Newswire differ
AttributeMuck RackNewswire
Starting priceOn request$399/per release
Pricing modelsubscriptionone-time
PlatformsWeb, Browser-extensionWeb
Founded20092004

Identical on both: free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Only in Newswire

  • Press release distribution
  • Media targeting
  • Social amplification
  • Analytics
  • SEO optimization
  • Google News
  • Yahoo News
  • Bing News

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Newswire
  • Monitoring coverage and measuring PR resultsnot Newswire

Newswire

  • Product launchesnot Muck Rack
  • Company newsnot Muck Rack
  • Event announcementsnot Muck Rack
  • SEO boostnot Muck Rack
  • Brand awarenessnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Newswire

  • No free tier or trial available

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Newswire

$399/per release
  • Starter$399/per release
    • Distribution to Digital Journal and Online News & Media
    • Estimated reach 6 to 10 million monthly readers
    • Unlimited word count and images
  • Basic$659/per release
    • AP News and Digital Journal distribution
    • Estimated reach 75 to 100 million monthly readers
    • Unlimited word count and images
  • Feature$965/per release
    • AP News, Yahoo, Nexstar network inclusion
    • Estimated reach 150 to 200 million monthly readers
    • Unlimited word count and images
  • State Distribution$599/per release
    • Regional news outlets and local TV stations
    • Unlimited word count and images
    • Includes analytics reporting

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Newswire if

  • You need press release distribution.
  • You also want media targeting.
Newswire review

Questions people ask

Is Muck Rack or Newswire better?
Neither clearly leads. Muck Rack starts at On request and Newswire at $399/per release, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Newswire?
Muck Rack starts at On request and Newswire at $399/per release.
Does Muck Rack or Newswire run on more platforms?
Muck Rack runs on Web, Browser-extension. Newswire runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Newswire is typically brought in for.
What can Muck Rack do that Newswire cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Newswire covers Press release distribution, Media targeting, Social amplification, Analytics. Both handle Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Newswire: How much does Newswire cost?

Newswire charges per press release. Starter plan costs 399 dollars per release. Basic plan costs 659 dollars per release. Feature plan costs 965 dollars per release. State Distribution costs 599 dollars per release.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Newswire: What is included with Newswire pricing?

All Newswire plans include unlimited word count and images in your press release. Different tiers offer varying distribution networks and estimated reader reach.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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