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Muck Rack vs Prezly

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Prezly logo

Prezly

News

All-in-one PR software for modern newsrooms

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Prezly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Prezly the Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • They diverge on capability: Muck Rack covers Media database, Prezly covers Online newsrooms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Prezly actually diverge.

Attributes where Muck Rack and Prezly differ
AttributeMuck RackPrezly
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Browser-extensionWeb
Founded20092010

Identical on both: pricing model (subscription), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • CRM systems
  • Browser-extension support

Only in Prezly

  • Online newsrooms
  • Contact management
  • Email campaigns
  • Coverage tracking
  • Multimedia stories
  • Zapier
  • Custom embed

Both cover

  • Slack
  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Prezly
  • Monitoring coverage and measuring PR resultsnot Prezly

Prezly

  • Hosting an online newsroom or press pagenot Muck Rack
  • Sending press releases to a media contact listnot Muck Rack
  • Managing journalist contacts and coveragenot Muck Rack
  • Multilingual newsrooms through the localisation featuresnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Prezly

  • The Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • Removing the branding and getting white-label sites requires Standard at 250 euros a month
  • Standard still allows only two users
  • The uptime SLA is Enterprise only
  • Advertised prices are the annual rates, with a 20 percent premium for paying monthly

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Prezly

Free
  • Essential$100/month
    • 1 site, 1 user
    • Up to 5,000 contacts
    • Unlimited stories and campaigns
  • Essential (Monthly Billing)$150/month
    • Same as Essential plan
  • Standard$250/month
    • 1 site, 2 users
    • Up to 10,000 contacts
    • White-label sites
  • Standard (Monthly Billing)$300/month
    • Same as Standard plan

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Prezly if

  • You need online newsrooms.
  • You want to start without paying.
  • You also want contact management.
Prezly review

Questions people ask

Is Muck Rack or Prezly better?
Neither clearly leads. Muck Rack starts at On request and Prezly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Prezly?
Prezly has a free tier; the other does not. Paid plans start at On request for Muck Rack and Free for Prezly.
Does Muck Rack or Prezly run on more platforms?
Muck Rack runs on Web, Browser-extension. Prezly runs on Web.
Can I use Prezly for free?
Yes. Prezly has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Prezly is typically brought in for.
What can Muck Rack do that Prezly cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Prezly covers Online newsrooms, Contact management, Email campaigns, Coverage tracking. Both handle Slack, Google Analytics, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Prezly: How much does Prezly cost?

Prezly's Essential plan starts at EUR 100/month (billed annually) or EUR 150/month (billed monthly). The Standard plan costs EUR 250/month (annual) or EUR 300/month (monthly). Enterprise pricing is custom and available upon request.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Prezly: Does Prezly offer a free trial?

Yes, Prezly offers a 14-day free trial with no credit card required. Customers also save 20% on annual billing.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Prezly: What is included in Prezly's Standard plan?

The Standard plan includes 1 site with 2 users, up to 10,000 contacts, white-label sites, localization and auto-translations, and ability to send from your own domain.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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