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Software · head to head

Artifact vs Muck Rack

A

Artifact

Software

AI-powered personalized news discovery

From
Free
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Artifact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Artifact wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing; Muck Rack no pricing is published, and every quote is prepared individually
  • They diverge on capability: Artifact covers AI recommendations, Muck Rack covers Media database.

Where they differ

Only the attributes on which Artifact and Muck Rack actually diverge.

Attributes where Artifact and Muck Rack differ
AttributeArtifactMuck Rack
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsIos, AndroidWeb, Browser-extension
Founded20222009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Artifact

  • AI recommendations
  • Article summaries
  • Clickbait detection
  • Social sharing
  • Topic following
  • Social sharing
  • Ios support
  • Android support

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Artifact

  • News consumptionnot Muck Rack
  • Content discoverynot Muck Rack
  • Staying informednot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Artifact
  • Monitoring coverage and measuring PR resultsnot Artifact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Artifact

  • Wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing
  • Yahoo acquired the personalisation technology and folded it into Yahoo News, so the app itself is not coming back
  • The founders stayed only in an advisory capacity through the transition

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

Artifact

Free
  • FreeFree
    • AI-powered recommendations
    • Article summaries
    • Social features

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Artifact if

  • You need ai recommendations.
  • You want to start without paying.
  • You work on Ios, Android.
  • You also want article summaries.
Artifact review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Artifact or Muck Rack better?
Neither clearly leads. Artifact starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Artifact or Muck Rack?
Artifact has a free tier; the other does not. Paid plans start at Free for Artifact and On request for Muck Rack.
Does Artifact or Muck Rack run on more platforms?
Artifact runs on Ios, Android. Muck Rack runs on Web, Browser-extension.
Can I use Artifact for free?
Yes. Artifact has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Artifact best used for?
Artifact is most often used for news consumption, content discovery, staying informed. Of those, news consumption and content discovery are not what Muck Rack is typically brought in for.
What can Artifact do that Muck Rack cannot?
Artifact covers AI recommendations, Article summaries, Clickbait detection, Social sharing. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform.
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