Softwr

Marketing · head to head

Moz vs Serpstat

Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO & Website Optimization

All-in-One SEO platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000

Where they differ

Only the attributes on which Moz and Serpstat actually diverge.

Attributes where Moz and Serpstat differ
AttributeMozSerpstat
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
CategoryMarketingSEO & Website Optimization
Founded2004Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Serpstat

Nothing recorded that Moz does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Serpstat
  • Keyword researchnot Serpstat
  • Link buildingnot Serpstat
  • Local SEOnot Serpstat
  • Competitive analysisnot Serpstat

Serpstat

No use cases recorded yet. See the Serpstat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Serpstat if

Nothing in the data separates Serpstat from Moz on the points above - pick on price and on how each one feels to use.

Serpstat review

Questions people ask

Is Moz or Serpstat better?
Neither clearly leads. Moz starts at Free and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Serpstat?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Serpstat.
Does Moz or Serpstat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Serpstat starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Serpstat is typically brought in for.
What can Moz do that Serpstat cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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