Software · alternatives
Alternatives to Moz
3 software tools sit alongside Moz in this directory. Below is what separates each from Moz on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 3
- With a free tier
- 2
- Cheaper to start
- 3
- Moz starts at
- Free, then $39/month
Why people look past Moz
Nothing on the record flags a reason to move. Moz has a free tier. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Everything you need to rank higher & get more traffic
- No free tier, where Moz has one.
- Starts $10 a month cheaper, at $29/month.
- 5 tiers to Moz's 2.
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor
- Starts $39 a month cheaper, at Free.
Website traffic and competitive analysis
- Starts $39 a month cheaper, at Free.
- 1 tier to Moz's 2.
Every Moz alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Moz (this page) | Free, then $39/month | - | 2 | |
| AhrefsDirect SEO competitor offering keyword research, competitor analysis, backlink data, and rank tracking with a larger keyword dataset than Moz. | $29/month | - | 5 | vs Moz |
| SEMrushMajor SEO platform with 25 billion keywords, superior site audit capabilities through On-Page SEO Checker, and daily rank tracking across all plans. | Free | Freemium | - | vs Moz |
| SimilarWebCompetitor providing traffic analytics and competitive intelligence for websites and digital marketing strategy analysis. | Free | Freemium | 1 | vs Moz |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Moz badges page.
Cheaper ways to solve the same problem
Free to start (2)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- SEMrush , Free
- SimilarWeb , Free
Cheaper than Moz (3)
Entry price under Moz's $39/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Ahrefs , $29/month
- SEMrush , Free
- SimilarWeb , Free
What you would be giving up
Moz is most often brought in for seo audits, keyword research, link building, local seo, competitive analysis. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Moz is broadly right and the question is cost, the Moz pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the full directory lists everything.
Moz runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Moz alternatives
- What are the main alternatives to Moz?
- 3 other software tools are listed in this directory, led by Ahrefs, SEMrush, SimilarWeb. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Moz?
- 2 of the alternatives listed here can be used without paying: SEMrush, SimilarWeb.
- Is there a cheaper alternative to Moz?
- Yes. 3 of the alternatives below start under Moz's $39/month: Ahrefs at $29/month, SEMrush at Free, SimilarWeb at Free.
- Is there a reason to switch away from Moz?
- Nothing in the data flags one. Moz has a free tier. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Moz?
- Moz is most often brought in for seo audits, keyword research, link building, local seo, competitive analysis. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Moz?
- None of the software tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Moz alternatives chosen?
- They are the tools filed in the same category, Software, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Moz against one of these directly?
- Every alternative below has a side-by-side page against Moz covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every software tool?
- No. It covers what this directory holds in the Software category, 3 tools beside Moz. The category page lists the rest of the catalogue as it grows.