Software · head to head
Hootsuite vs Moz
The short version
- Only Moz has a free tier, so it costs nothing to try first.
- Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
- They diverge on capability: Hootsuite covers Content scheduling, Moz covers Keyword Explorer.
Where they differ
Only the attributes on which Hootsuite and Moz actually diverge.
Identical on both: pricing model (Unknown), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hootsuite
- Content scheduling
- Social inbox
- Content calendar
- Analytics & reporting
- Social listening
- Team collaboration
- Approval workflows
- Bulk scheduling
Only in Moz
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Page Optimization
- Competitive research
- Local SEO tools
- Fresh Web Explorer
Both cover
What people use each for
The jobs each tool is most often brought in to do.
Hootsuite
- Social media schedulingnot Moz
- Community managementnot Moz
- Social advertisingnot Moz
- Analytics & reportingnot Moz
- Team collaborationnot Moz
Moz
- SEO auditsnot Hootsuite
- Keyword researchnot Hootsuite
- Link buildingnot Hootsuite
- Local SEOnot Hootsuite
- Competitive analysisnot Hootsuite
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hootsuite
- No free tier available; minimum cost is $99/user/year annually
- Monthly billing significantly more expensive than annual (20-30% premium)
- Advanced data export via SFTP available only to Enterprise tier customers
Moz
- Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
- Unreliable competitive analysis for B2B companies with niche competitor sets
- Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors
Pricing, plan by plan
Hootsuite
$99/yearNo published plan breakdown. See the Hootsuite review.
Moz
Free- Starter$39/month
- Limited keyword tracking
- Basic site audit
- Standard$99/month
- Enhanced keyword tracking
- Competitive analysis
Which should you pick?
Choose Moz if
- You need keyword explorer.
- You want to start without paying.
- You also want link explorer.
Questions people ask
- Is Hootsuite or Moz better?
- Neither clearly leads. Hootsuite starts at $99/year and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hootsuite or Moz?
- Moz has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Moz.
- Does Hootsuite or Moz run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Moz for free?
- Yes. Moz has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
- What is Hootsuite best used for?
- Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Moz is typically brought in for.
- What can Hootsuite do that Moz cannot?
- Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Facebook, Twitter.
Answered from the vendors’ own pages
Hootsuite: What is Hootsuite's pricing structure?
Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.
SourceMoz: What are Moz's main weaknesses compared to Semrush and Ahrefs?
Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.
SourceHootsuite: Does Hootsuite offer a free tier?
No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.
SourceHootsuite: How many integrations does Hootsuite support?
Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.
SourceHootsuite: Can users export their data from Hootsuite?
Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.
SourceHootsuite: Does Hootsuite offer API access?
Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.
SourceHootsuite: Does Hootsuite offer self-hosted or on-premise deployment?
No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.
Source