Is Hootsuite or Moz better?

Neither clearly leads. Hootsuite starts at $99/year and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hootsuite or Moz?

Moz has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Moz.

Does Hootsuite or Moz run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Moz for free?

Yes. Moz has a free tier, so you can try it without paying. Hootsuite starts at $99/year.

What is Hootsuite best used for?

Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Moz is typically brought in for.

What can Hootsuite do that Moz cannot?

Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Facebook, Twitter.

Marketing · head to head

Hootsuite vs Moz

Hootsuite

Marketing

Save time and grow on social media

From: $99/year
Rated: -

Full review Website

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From: Free
Rated: -

Full review Website

The short version

Only Moz has a free tier, so it costs nothing to try first.
Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
They diverge on capability: Hootsuite covers Content scheduling, Moz covers Keyword Explorer.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Hootsuite and Moz actually diverge.

Attributes where Hootsuite and Moz differ
Attribute	Hootsuite	Moz
Starting price	$99/year	Free
Pricing model	Unknown	Per month by usage limits
Free tier	No	Yes
Founded	2008	2004

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

Content scheduling
Social inbox
Content calendar
Analytics & reporting
Social listening
Team collaboration
Approval workflows
Bulk scheduling

Only in Moz

Keyword Explorer
Link Explorer
Site Crawl
Rank Tracking
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer

Both cover

Facebook
Twitter

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

Social media schedulingnot Moz
Community managementnot Moz
Social advertisingnot Moz
Analytics & reportingnot Moz
Team collaborationnot Moz

Moz

SEO auditsnot Hootsuite
Keyword researchnot Hootsuite
Link buildingnot Hootsuite
Local SEOnot Hootsuite
Competitive analysisnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

No free tier available; minimum cost is $99/user/year annually
Monthly billing significantly more expensive than annual (20-30% premium)
Advanced data export via SFTP available only to Enterprise tier customers

Moz

Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Moz

Free

Free toolsFree
- Domain Analysis and Domain Authority lookups
- Limited Keyword Explorer and Link Explorer queries
- Competitive Research and Brand Authority checks
Starter$49/month
- Entry plan for an individual managing a single website
- Sits below Standard on the published pricing page
- Upgrade path into the campaign-based tiers
Standard$99/month
- 79 USD per month billed annually, 950 USD for the first year
- 1 user seat
- 3 campaigns and 300 tracked keyword rankings
Medium$179/month
- 143 USD per month billed annually, 1,719 USD for the first year
- 2 user seats
- 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Hootsuite if

You need content scheduling.
You also want social inbox.

Hootsuite review

Choose Moz if

You need keyword explorer.
You want to start without paying.
You also want link explorer.

Moz review

Questions people ask

Is Hootsuite or Moz better?: Neither clearly leads. Hootsuite starts at $99/year and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Moz?: Moz has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Moz.
Does Hootsuite or Moz run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?: Yes. Moz has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?: Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Moz is typically brought in for.
What can Hootsuite do that Moz cannot?: Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Facebook, Twitter.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source

Hootsuite vs Moz

Hootsuite

Moz

The short version

Where they differ

What each one covers

Only in Hootsuite

Only in Moz

Both cover

What people use each for

Hootsuite

Moz

Where each one falls short

Hootsuite

Moz

Pricing, plan by plan

Hootsuite

Moz

Which should you pick?

Choose Hootsuite if

Choose Moz if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hootsuite

More on Moz

Keep looking

Other head to heads