Ahrefs vs Moz
A comprehensive head-to-head comparison of two leading marketing solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Ahrefs if you need Site Explorer and prefer comprehensive paid features. Choose Moz if you prioritize Keyword Explorer and want plans starting at $99/month. Ahrefs has a higher user rating (4.7 vs 4.3).
Ahrefs vs Moz: At a Glance
Feature Comparison: Ahrefs vs Moz
| Feature | Ahrefs | Moz |
|---|---|---|
| Site Explorer | ||
| Keywords Explorer | ||
| Site Audit | ||
| Rank Tracker | ||
| Content Explorer | ||
| Competitive analysis | ||
| Backlink checker | ||
| Keyword research | ||
| Google Search Console | ||
| Google Analytics | ||
| WordPress | ||
| API access | ||
| SSL | ||
| Data encryption | ||
| Cloud deployment | ||
| Keyword Explorer | ||
| Link Explorer | ||
| Site Crawl | ||
| Rank Tracking | ||
| Page Optimization | ||
| Competitive research | ||
| Local SEO tools | ||
| Fresh Web Explorer | ||
| Google My Business | ||
| Data security |
Ahrefs vs Moz: Pricing Breakdown
Ahrefs Pricing
Model: subscription
- 1 user
- 5 projects
- 6 months of history
- Basic features
- 1 user
- 20 projects
- 2 years of history
- Advanced features
- 3 users
- 50 projects
- 5 years of history
- All features
- 10 users
- 100 projects
- All history
- API access
Moz Pricing
Model: subscription
- 5 campaigns
- 300 keyword rankings
- 250,000 crawled pages
- Basic features
- 10 campaigns
- 1,500 keyword rankings
- 500,000 crawled pages
- Advanced features
- 25 campaigns
- 3,000 keyword rankings
- 1,250,000 crawled pages
- All features
- 100 campaigns
- 9,000 keyword rankings
- 2,500,000 crawled pages
- White-label reports
Pros and Cons
Ahrefs
Pros
- Highly rated by users (4.7/5)
- Rich feature set with 15+ capabilities
- Strong Site Explorer functionality
- Strong Keywords Explorer functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Moz
Pros
- Highly rated by users (4.3/5)
- Rich feature set with 15+ capabilities
- Strong Keyword Explorer functionality
- Strong Link Explorer functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Who Should Use Ahrefs vs Moz?
Choose Ahrefs if you:
- Need Site Explorer
- Have a budget of $99/month+
- Work primarily on Web
- Value Keywords Explorer
Choose Moz if you:
- Need Keyword Explorer
- Have a budget of $99/month+
- Work primarily on Web
- Value Link Explorer
Frequently Asked Questions: Ahrefs vs Moz
Is Ahrefs better than Moz?
It depends on your needs. Ahrefs has a 4.7/5 user rating while Moz has 4.3/5. Ahrefs excels in Site Explorer and Keywords Explorer, while Moz stands out with Keyword Explorer and Link Explorer. Consider your budget ($99/month vs $99/month), platform needs, and specific feature requirements.
Which is cheaper, Ahrefs or Moz?
Ahrefs starts at $99/month. Moz starts at $99/month. Compare the specific plan features to determine the best value for your use case.
Can I use Ahrefs and Moz together?
While both are marketing tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core marketing needs.
What are the main differences between Ahrefs and Moz?
The key differences include: pricing model (subscription vs subscription), platform support (Web vs Web), and feature focus. Ahrefs emphasizes Site Explorer, Keywords Explorer, Site Audit while Moz focuses on Keyword Explorer, Link Explorer, Site Crawl. User ratings differ slightly: 4.7 vs 4.3 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Ahrefs and Moz.