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SEO · head to head

Mangools vs Moz

Mangools logo

Mangools

SEO

A bundle of five simplified SEO tools including KWFinder and SERPWatcher

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mangools the backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: Mangools covers KWFinder, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mangools and Moz actually diverge.

Attributes where Mangools and Moz differ
AttributeMangoolsMoz
Starting priceOn requestFree
Pricing modelPer month by usage volumePer month by usage limits
Free tierNoYes
CategorySEOMarketing
FoundedUnknown2004

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mangools

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler
  • Looker Studio connector

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Mangools

  • A solo blogger or freelancer doing keyword research who finds Ahrefs' pricing and interface disproportionate to their needsnot Moz
  • A small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sitesnot Moz
  • A content marketer who wants SERP-level competitive analysis without a full technical SEO platformnot Moz
  • A team standardising on a low-cost tool before graduating to Semrush or Ahrefs once budgets grownot Moz

Moz

  • SEO auditsnot Mangools
  • Keyword researchnot Mangools
  • Link buildingnot Mangools
  • Local SEOnot Mangools
  • Competitive analysisnot Mangools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mangools

  • The backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • There is no technical site crawler for large-scale audits, so any site beyond a few hundred pages needs a separate tool such as Screaming Frog alongside Mangools.
  • Feature access does not tier by capability, only by usage volume, so a team that wants more tracked keywords must upgrade the whole plan even if it does not need more keyword lookups.
  • It has no PPC or paid search competitive intelligence at all, which Semrush and SpyFu both offer, so it cannot inform paid media strategy.
  • Reviews consistently note keyword volume and difficulty estimates as less precise at scale than Ahrefs' or Semrush's larger crawl and index infrastructure.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Mangools

On request
  • Basic$49/month
    • All five Mangools tools included
    • Lower keyword lookup and tracked keyword allowances
    • Cheaper on annual billing
  • Premium$69/month
    • Higher keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing
  • Agency$129/month
    • Highest keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Mangools if

  • You need kwfinder.
  • You also want serpwatcher.
Mangools review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Mangools or Moz better?
Neither clearly leads. Mangools starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mangools or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for Mangools and Free for Moz.
Does Mangools or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Mangools starts at On request.
What is Mangools best used for?
Mangools is most often used for a solo blogger or freelancer doing keyword research who finds ahrefs' pricing and interface disproportionate to their needs, a small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sites, a content marketer who wants serp-level competitive analysis without a full technical seo platform, a team standardising on a low-cost tool before graduating to semrush or ahrefs once budgets grow. Of those, a solo blogger or freelancer doing keyword research who finds ahrefs' pricing and interface disproportionate to their needs and a small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sites are not what Moz is typically brought in for.
What can Mangools do that Moz cannot?
Mangools covers KWFinder, SERPWatcher, SERPChecker, LinkMiner. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Mangools: Are all five tools included in every plan?

Yes. KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler are bundled in every paid tier; plans differ only by usage limits.

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Mangools: Is there a free version?

A limited free trial and a 48-hour money-back guarantee are offered; there is no permanent free tier.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Mangools: How does it compare to Ahrefs on backlinks?

Its backlink index is materially smaller; Mangools is built for keyword research and rank tracking workflows, not as a backlink-first tool.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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