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Advanced Web Ranking vs Moz

Advanced Web Ranking logo

Advanced Web Ranking

SEO

Rank tracking with SEO forecasting and market share modelling built in

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Advanced Web Ranking the entry Pro plan updates rankings on a schedule rather than continuously, so time-sensitive SERP volatility monitoring requires an upgrade to Agency or Enterprise.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: Advanced Web Ranking covers SEO forecasting, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Advanced Web Ranking and Moz actually diverge.

Attributes where Advanced Web Ranking and Moz differ
AttributeAdvanced Web RankingMoz
Starting priceOn requestFree
Pricing modelPer month by tracked keyword countPer month by usage limits
Free tierNoYes
CategorySEOMarketing
FoundedUnknown2004

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Advanced Web Ranking

  • SEO forecasting
  • Market share reports
  • AI visibility tracking
  • Local and mobile rank tracking
  • Custom dashboards and white-label reports
  • Looker Studio and BigQuery connectors

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Advanced Web Ranking

  • An agency that wants ranking forecasts to put in front of clients rather than raw position history alonenot Moz
  • A consultant estimating market share against named competitors without buying a full SEO suitenot Moz
  • A team with fluctuating headcount that wants unlimited seats rather than a per-user licencenot Moz
  • A reporting workflow that needs BigQuery export and cross-project comparison at Enterprise tiernot Moz

Moz

  • SEO auditsnot Advanced Web Ranking
  • Keyword researchnot Advanced Web Ranking
  • Link buildingnot Advanced Web Ranking
  • Local SEOnot Advanced Web Ranking
  • Competitive analysisnot Advanced Web Ranking

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Advanced Web Ranking

  • The entry Pro plan updates rankings on a schedule rather than continuously, so time-sensitive SERP volatility monitoring requires an upgrade to Agency or Enterprise.
  • Like AccuRanker, it has no site crawler or backlink index of its own, so it needs to be paired with a separate technical SEO tool.
  • Forecasting and market share modelling are statistical projections from historical tracked data, not guarantees, and teams that oversell forecast numbers to clients as certainties are misrepresenting what the tool does.
  • Pricing tiers jump in large steps between 7,000, 14,500 and 35,500 keywords, so a team tracking, say, 8,000 keywords pays the full Agency-tier price for headroom it does not use.
  • Support and forecasting depth documentation is thinner than category leaders like Semrush, so teams new to the forecasting feature often need direct vendor onboarding to use it well.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Advanced Web Ranking

On request
  • Pro$139/month
    • 7,000 tracked keywords
    • Unlimited projects and users
    • One SEO forecast per project
  • Agency$279/month
    • 14,500 tracked keywords
    • Unlimited SEO forecasts
    • 1-hour on-demand updates
  • Enterprise$699/month
    • 35,500 tracked keywords
    • Unlimited scheduled reports and cross-project reporting
    • BigQuery connector and automated CSV exports

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Advanced Web Ranking if

  • You need seo forecasting.
  • You also want market share reports.
Advanced Web Ranking review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Advanced Web Ranking or Moz better?
Neither clearly leads. Advanced Web Ranking starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Advanced Web Ranking or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for Advanced Web Ranking and Free for Moz.
Does Advanced Web Ranking or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Advanced Web Ranking starts at On request.
What is Advanced Web Ranking best used for?
Advanced Web Ranking is most often used for an agency that wants ranking forecasts to put in front of clients rather than raw position history alone, a consultant estimating market share against named competitors without buying a full seo suite, a team with fluctuating headcount that wants unlimited seats rather than a per-user licence, a reporting workflow that needs bigquery export and cross-project comparison at enterprise tier. Of those, an agency that wants ranking forecasts to put in front of clients rather than raw position history alone and a consultant estimating market share against named competitors without buying a full seo suite are not what Moz is typically brought in for.
What can Advanced Web Ranking do that Moz cannot?
Advanced Web Ranking covers SEO forecasting, Market share reports, AI visibility tracking, Local and mobile rank tracking. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Advanced Web Ranking: What is the SEO forecast feature actually predicting?

Projected ranking and traffic movement extrapolated from a project's historical tracked data, refreshed as new tracking data comes in; it is a trend projection, not a guarantee.

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Advanced Web Ranking: Is pricing per user?

No. Every plan includes unlimited projects and users; price scales only with the number of tracked keywords.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Advanced Web Ranking: Does it track AI-generated search answers?

Yes, it reports on domain visibility inside AI-generated answers alongside standard organic rankings.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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