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SEO · head to head

Frase vs Moz

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: Frase covers Content briefs and outlines, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Frase and Moz actually diverge.

Attributes where Frase and Moz differ
AttributeFraseMoz
Starting price$49/monthFree
Pricing modelsubscriptionPer month by usage limits
Free tierNoYes
CategorySEOMarketing
FoundedUnknown2004

Identical on both: platforms (web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot Moz
  • Drafting articles with AI assisted by SERP datanot Moz
  • Monitoring published content for ranking drops via Content Guardnot Moz
  • Auditing existing site content at scalenot Moz

Moz

  • SEO auditsnot Frase
  • Keyword researchnot Frase
  • Link buildingnot Frase
  • Local SEOnot Frase
  • Competitive analysisnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Frase or Moz better?
Neither clearly leads. Frase starts at $49/month and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Moz?
Moz has a free tier; the other does not. Paid plans start at $49/month for Frase and Free for Moz.
Does Frase or Moz run on more platforms?
Frase runs on web. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Frase starts at $49/month.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Moz is typically brought in for.
What can Frase do that Moz cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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