Is Moz or SpyFu better?

Neither clearly leads. Moz starts at Free and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Moz or SpyFu?

Moz has a free tier; the other does not. Paid plans start at Free for Moz and $29/month for SpyFu.

Does Moz or SpyFu run on more platforms?

Moz runs on Web. SpyFu runs on web, api.

Can I use Moz for free?

Yes. Moz has a free tier, so you can try it without paying. SpyFu starts at $29/month.

What is Moz best used for?

Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what SpyFu is typically brought in for.

What can Moz do that SpyFu cannot?

Moz covers Keyword Explorer, Link Explorer, Site Crawl, Page Optimization. SpyFu covers Competitor Keyword Research, Ad History, Backlink Analysis, RivalFlow AI. Both handle Rank Tracking.

Software · head to head

Moz vs SpyFu

Moz

Software

SEO software for smarter marketing

From: Free
Rated: -

Full review Website

SpyFu

Software

Competitor keyword research tool for SEO and PPC campaigns

From: $29/month
Rated: -

Full review Website

The short version

Only Moz has a free tier, so it costs nothing to try first.
Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
They diverge on capability: Moz covers Keyword Explorer, SpyFu covers Competitor Keyword Research.

Where they differ

Only the attributes on which Moz and SpyFu actually diverge.

Attributes where Moz and SpyFu differ
Attribute	Moz	SpyFu
Starting price	Free	$29/month
Pricing model	Unknown	subscription
Free tier	Yes	No
Platforms	Web	web, api
Founded	2004	2005

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

Keyword Explorer
Link Explorer
Site Crawl
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer
Google Analytics

Only in SpyFu

Competitor Keyword Research
Ad History
Backlink Analysis
RivalFlow AI
Automated Reporting
API Access

Both cover

Rank Tracking

What people use each for

The jobs each tool is most often brought in to do.

Moz

SEO auditsnot SpyFu
Keyword researchnot SpyFu
Link buildingnot SpyFu
Local SEOnot SpyFu
Competitive analysisnot SpyFu

SpyFu

Researching a competitor's paid search strategynot Moz
Finding organic keyword gapsnot Moz
Tracking weekly keyword rank changesnot Moz
Building white-label SEO/PPC reports for clientsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
Unreliable competitive analysis for B2B companies with niche competitor sets
Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

SpyFu

Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
Additional user seats cost an extra $30 per user per month even on paid plans.
Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Moz

Free

Starter$39/month
- Limited keyword tracking
- Basic site audit
Standard$99/month
- Enhanced keyword tracking
- Competitive analysis

SpyFu

$29/month

Basic$29/month
- 10k row search results and data exports
- 5,000 weekly tracked keyword rankings
- 10 automated reports
Pro + AI$89/month
- Unlimited search results and data exports
- 15,000 weekly tracked keyword rankings
- 100 automated reports
Team/Agency$187/month
- Unlimited data exports and reports
- 50,000 weekly tracked keyword rankings
- RivalFlow AI (5 sites)

Which should you pick?

Choose Moz if

You need keyword explorer.
You want to start without paying.
You also want link explorer.

Moz review

Choose SpyFu if

You need competitor keyword research.
You work on web, api.
You also want ad history.

SpyFu review

Questions people ask

Is Moz or SpyFu better?: Neither clearly leads. Moz starts at Free and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or SpyFu?: Moz has a free tier; the other does not. Paid plans start at Free for Moz and $29/month for SpyFu.
Does Moz or SpyFu run on more platforms?: Moz runs on Web. SpyFu runs on web, api.
Can I use Moz for free?: Yes. Moz has a free tier, so you can try it without paying. SpyFu starts at $29/month.
What is Moz best used for?: Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what SpyFu is typically brought in for.
What can Moz do that SpyFu cannot?: Moz covers Keyword Explorer, Link Explorer, Site Crawl, Page Optimization. SpyFu covers Competitor Keyword Research, Ad History, Backlink Analysis, RivalFlow AI. Both handle Rank Tracking.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source

SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source

SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source

SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source

SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source

Moz vs SpyFu

Moz

SpyFu

The short version

Where they differ

What each one covers

Only in Moz

Only in SpyFu

Both cover

What people use each for

Moz

SpyFu

Where each one falls short

Moz

SpyFu

Pricing, plan by plan

Moz

SpyFu

Which should you pick?

Choose Moz if

Choose SpyFu if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Moz

More on SpyFu

Keep looking

Other head to heads