Softwr

Marketing · head to head

Hootsuite vs Serpstat

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO & Website Optimization

All-in-One SEO platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000

Where they differ

Only the attributes on which Hootsuite and Serpstat actually diverge.

Attributes where Hootsuite and Serpstat differ
AttributeHootsuiteSerpstat
Starting price$99/yearOn request
Pricing modelUnknownsubscription
CategoryMarketingSEO & Website Optimization
Founded2008Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in Serpstat

Nothing recorded that Hootsuite does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Serpstat
  • Community managementnot Serpstat
  • Social advertisingnot Serpstat
  • Analytics & reportingnot Serpstat
  • Team collaborationnot Serpstat

Serpstat

No use cases recorded yet. See the Serpstat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Serpstat

On request

No published plan breakdown. See the Serpstat review.

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Serpstat if

Nothing in the data separates Serpstat from Hootsuite on the points above - pick on price and on how each one feels to use.

Serpstat review

Questions people ask

Is Hootsuite or Serpstat better?
Neither clearly leads. Hootsuite starts at $99/year and Serpstat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Serpstat?
Hootsuite starts at $99/year and Serpstat at On request.
Does Hootsuite or Serpstat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Serpstat is typically brought in for.
What can Hootsuite do that Serpstat cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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Related pages

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