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Marketing · head to head

Moz vs WebEngage

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
WebEngage logo

WebEngage

Marketing

Customer engagement and retention automation for consumer businesses in India and Southeast Asia

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • They diverge on capability: Moz covers Keyword Explorer, WebEngage covers Journey designer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and WebEngage actually diverge.

Attributes where Moz and WebEngage differ
AttributeMozWebEngage
Starting priceFreeOn request
Pricing modelPer month by usage limitsquote
Free tierYesNo
PlatformsWebWeb, iOS SDK, Android SDK, React Native, Flutter, API
Founded2004Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in WebEngage

  • Journey designer
  • Behavioural segmentation
  • Push and in-app
  • WhatsApp
  • Analytics
  • Personalisation
  • On-site surveys
  • Customer data platform

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot WebEngage
  • Keyword researchnot WebEngage
  • Link buildingnot WebEngage
  • Local SEOnot WebEngage
  • Competitive analysisnot WebEngage

WebEngage

  • A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Moz
  • A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Moz
  • A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Moz
  • A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

WebEngage

  • Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
  • It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
  • Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
  • Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

WebEngage

On request
  • WebEngage$undefined/year
    • Priced by monthly tracked users and channels enabled
    • Journeys, segmentation and analytics included
    • Email, SMS and WhatsApp volumes charged separately

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose WebEngage if

  • You need journey designer.
  • You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
  • You also want behavioural segmentation.
WebEngage review

Questions people ask

Is Moz or WebEngage better?
Neither clearly leads. Moz starts at Free and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or WebEngage?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for WebEngage.
Does Moz or WebEngage run on more platforms?
Moz runs on Web. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. WebEngage starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what WebEngage is typically brought in for.
What can Moz do that WebEngage cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

WebEngage: How much does WebEngage cost?

It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

WebEngage: Is it a CDP or a marketing automation tool?

Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

WebEngage: Is WebEngage owned by anyone else?

No. It remains an independent Mumbai-based company.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

WebEngage: Which channels does it support?

Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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