How much does Moz cost?

Moz publishes 6 tiers, from Free for Free tools up to $299/month for Large. The entry tier costs nothing.

What is the difference between Free tools and Moz Local on Moz?

Moz Local costs $20/month against Free, and adds lite 20 usd per month, or 16 usd monthly at 199 usd billed yearly, preferred 30 usd per month, or 24 usd monthly at 299 usd billed yearly, elite 40 usd per month, or 33 usd monthly at 399 usd billed yearly, listings distribution to 90-plus directories and review monitoring.

Is the Large plan on Moz worth it?

That depends entirely on whether you need what it adds, which on the published record is 239 usd per month billed annually, 2,868 usd for the first year, 3 user seats, 25 campaigns and 3,000 tracked keyword rankings, 1,250,000 pages crawled per week. It costs $299/month against $20/month for Moz Local. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

What am I actually paying for with Moz?

The record lists 25 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for seo audits, keyword research, link building.

Does Moz charge per user?

The record carries a price and a billing period for each of its 6 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Moz prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Moz against before paying?

The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Moz covering price, platforms and features.

Marketing · pricing

Moz pricing

Moz publishes 6 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 1 September 2026, Moz pricing is free, then $49/month across 6 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free, then $49/month
Model: Per month by usage limits
Tiers: 6
Free tier: Yes

Moz plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Moz pricing tiers
Plan	Price	Features listed	Step up from the tier below
Free tools	Free	5	Entry tier
Moz Local	$20/month	5	+$20/month, 5 more features
Starter	$49/month	3	+$29/month, 3 more features
Standard	$99/month	6	+$50/month, 6 more features
Medium	$179/month	6	+$80/month, 6 more features
Large	$299/month	6	+$120/month, 6 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Free tools

Free

The entry tier. It covers domain analysis and domain authority lookups, limited keyword explorer and link explorer queries, competitive research and brand authority checks, mozcast algorithm volatility tracking, no campaigns, crawls or rank tracking.

Moz Local

$20/month

Over Free tools, this tier adds:

Lite 20 USD per month, or 16 USD monthly at 199 USD billed yearly
Preferred 30 USD per month, or 24 USD monthly at 299 USD billed yearly
Elite 40 USD per month, or 33 USD monthly at 399 USD billed yearly
Listings distribution to 90-plus directories and review monitoring
Listings AI add-on 14 USD per month, Reviews AI add-on 10 USD per month

Starter

$49/month

Over Moz Local, this tier adds:

Entry plan for an individual managing a single website
Sits below Standard on the published pricing page
Upgrade path into the campaign-based tiers

Standard

$99/month

Over Starter, this tier adds:

79 USD per month billed annually, 950 USD for the first year
1 user seat
3 campaigns and 300 tracked keyword rankings
100,000 pages crawled per week
150 keyword queries and 5,000 backlink queries per month
1 AI visibility dashboard and 50 tracked prompts

Medium

$179/month

Over Standard, this tier adds:

143 USD per month billed annually, 1,719 USD for the first year
2 user seats
10 campaigns and 1,500 tracked keyword rankings
500,000 pages crawled per week
5,000 keyword queries and 20,000 backlink queries per month
2 AI visibility dashboards and 100 tracked prompts

Large

$299/month

Over Medium, this tier adds:

239 USD per month billed annually, 2,868 USD for the first year
3 user seats
25 campaigns and 3,000 tracked keyword rankings
1,250,000 pages crawled per week
15,000 keyword queries and 70,000 backlink queries per month
4 AI visibility dashboards and 200 tracked prompts

Where Moz stops being free

Free tools, Free

Domain Analysis and Domain Authority lookups
Limited Keyword Explorer and Link Explorer queries
Competitive Research and Brand Authority checks
MozCast algorithm volatility tracking
No campaigns, crawls or rank tracking

Moz Local, $20/month

The first thing you pay for:

Lite 20 USD per month, or 16 USD monthly at 199 USD billed yearly
Preferred 30 USD per month, or 24 USD monthly at 299 USD billed yearly
Elite 40 USD per month, or 33 USD monthly at 399 USD billed yearly
Listings distribution to 90-plus directories and review monitoring
Listings AI add-on 14 USD per month, Reviews AI add-on 10 USD per month

What the product covers

The full Moz feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Keyword Explorer
Link Explorer
Site Crawl
Rank Tracking
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer
Domain Authority
Brand Authority
AI visibility dashboards
On-Page Grader
Moz Local
MozBar Premium
Moz API
Free tool set

Integrations

Google Analytics
Google My Business
Facebook
Twitter

Security

SSL
Data security

Deployment

Cloud deployment

Platform

Web support

Localization

English language support

People bring Moz in for seo audits, keyword research, link building, local seo, competitive analysis. If that is not the job you are buying for, the alternatives to Moz are worth a look before you commit to a tier.

How that compares in Marketing

Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

Moz entry price against other Marketing tools
Tool	Entry price	Model	Rated	Head to head
Moz (this page)	Free, then $49/month	Per month by usage limits	-
Zoho Marketing Automation	$19/month	Per month by contact count	-	vs Moz
Onclusive	On request	quote	-	vs Moz
Roxhill	On request	quote	-	vs Moz
Bloomreach	On request	quote	-	vs Moz
Invoca	On request	quote	-	vs Moz
Insider	On request	quote	-	vs Moz

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Moz badges page.

Before you pay for Moz

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 6 tiers between Free and $299/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Moz runs on web, and is published by Moz Inc of Seattle, WA. The full record is on the Moz review, and the rest of the category is under best marketing tools.

Moz pricing on the vendor's own site

Moz pricing questions

How much does Moz cost?: Moz publishes 6 tiers, from Free for Free tools up to $299/month for Large. The entry tier costs nothing.
Does Moz have a free plan?: Yes. The Free tools tier costs nothing and covers domain analysis and domain authority lookups, limited keyword explorer and link explorer queries, competitive research and brand authority checks. Paying starts at $20/month for Moz Local.
What is the difference between Free tools and Moz Local on Moz?: Moz Local costs $20/month against Free, and adds lite 20 usd per month, or 16 usd monthly at 199 usd billed yearly, preferred 30 usd per month, or 24 usd monthly at 299 usd billed yearly, elite 40 usd per month, or 33 usd monthly at 399 usd billed yearly, listings distribution to 90-plus directories and review monitoring.
Is the Large plan on Moz worth it?: That depends entirely on whether you need what it adds, which on the published record is 239 usd per month billed annually, 2,868 usd for the first year, 3 user seats, 25 campaigns and 3,000 tracked keyword rankings, 1,250,000 pages crawled per week. It costs $299/month against $20/month for Moz Local. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
What am I actually paying for with Moz?: The record lists 25 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for seo audits, keyword research, link building.
Does Moz charge per user?: The record carries a price and a billing period for each of its 6 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Moz prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Moz against before paying?: The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Moz covering price, platforms and features.