How much does Moz cost?

Moz publishes 2 tiers, from $39/month for Starter up to $99/month for Standard. The entry tier costs nothing.

Does Moz have a free plan?

Yes, Moz is recorded as free, so it can be used without paying.

What is the difference between Starter and Standard on Moz?

Standard costs $99/month against $39/month, and adds enhanced keyword tracking, competitive analysis.

Is the Standard plan on Moz worth it?

That depends entirely on whether you need what it adds, which on the published record is enhanced keyword tracking, competitive analysis. It costs $99/month against $39/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

What am I actually paying for with Moz?

The record lists 17 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for seo audits, keyword research, link building.

Does Moz charge per user?

The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Moz prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Moz against before paying?

Nothing else in this directory is filed close enough to Moz to make a useful price comparison.

Software · pricing

Moz pricing

Moz publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

Entry price: Free, then $39/month
Model: Not recorded
Tiers: 2
Free tier: Yes

Moz plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Moz pricing tiers
Plan	Price	Features listed	Step up from the tier below
Starter	$39/month	2	Entry tier
Standard	$99/month	2	+$60/month, 2 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Starter

$39/month

The entry tier. It covers limited keyword tracking, basic site audit.

Standard

$99/month

Over Starter, this tier adds:

Enhanced keyword tracking
Competitive analysis

What the product covers

The full Moz feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Core

Keyword Explorer
Link Explorer
Site Crawl
Rank Tracking
Page Optimization
Competitive research
Local SEO tools
Fresh Web Explorer

Integrations

Google Analytics
Google My Business
Facebook
Twitter

Security

SSL
Data security

Deployment

Cloud deployment

Platform

Web support

Localization

English language support

People bring Moz in for seo audits, keyword research, link building, local seo, competitive analysis. If that is not the job you are buying for, the alternatives to Moz are worth a look before you commit to a tier.

Before you pay for Moz

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 2 tiers between $39/month and $99/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Moz runs on web, and is published by Moz Inc of Seattle, WA. The full record is on the Moz review.

Moz pricing on the vendor's own site

Moz pricing questions

How much does Moz cost?: Moz publishes 2 tiers, from $39/month for Starter up to $99/month for Standard. The entry tier costs nothing.
Does Moz have a free plan?: Yes, Moz is recorded as free, so it can be used without paying.
What is the difference between Starter and Standard on Moz?: Standard costs $99/month against $39/month, and adds enhanced keyword tracking, competitive analysis.
Is the Standard plan on Moz worth it?: That depends entirely on whether you need what it adds, which on the published record is enhanced keyword tracking, competitive analysis. It costs $99/month against $39/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
What am I actually paying for with Moz?: The record lists 17 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for seo audits, keyword research, link building.
Does Moz charge per user?: The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Moz prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Moz against before paying?: Nothing else in this directory is filed close enough to Moz to make a useful price comparison.

Moz head to head

Compare Moz with anything