Softwr

Marketing · head to head

Moz vs SISTRIX

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
SISTRIX logo

SISTRIX

SEO

German SEO toolbox built around a domain Visibility Index measured weekly since 2008

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; SISTRIX coverage is deepest in German-speaking Europe and thinner in the United States and Asia, so international teams still need Ahrefs or Semrush alongside it.
  • They diverge on capability: Moz covers Keyword Explorer, SISTRIX covers Visibility Index.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and SISTRIX actually diverge.

Attributes where Moz and SISTRIX differ
AttributeMozSISTRIX
Starting priceFreeOn request
Pricing modelPer month by usage limitsquote
Free tierYesNo
PlatformsWebWeb, REST API
CategoryMarketingSEO
Founded2004Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in SISTRIX

  • Visibility Index
  • Competitor discovery
  • SERP feature tracking
  • Link module
  • Optimizer
  • Country coverage

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot SISTRIX
  • Keyword researchnot SISTRIX
  • Link buildingnot SISTRIX
  • Local SEOnot SISTRIX
  • Competitive analysisnot SISTRIX

SISTRIX

  • Reporting search visibility to a board in Germany where the Visibility Index is the expected metricnot Moz
  • Comparing a domain against competitors over years, including before you started tracking anythingnot Moz
  • Due diligence on an acquisition target where you need visibility history you did not collect yourselfnot Moz
  • Diagnosing whether a traffic drop coincided with a core update by comparing against the whole measured marketnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

SISTRIX

  • Coverage is deepest in German-speaking Europe and thinner in the United States and Asia, so international teams still need Ahrefs or Semrush alongside it.
  • The Visibility Index is domain-level, so a dramatic chart movement can come entirely from pages that carry no commercial value and requires drilling down before it means anything.
  • The link index is smaller than the market leaders, which matters if backlink discovery rather than visibility measurement is your main use.
  • Modules are priced individually, so a team that needs SEO, links and the Optimizer pays a multiple of the entry price for one module.
  • Documentation, community material and support are German-first, and while English is available the depth of the two is not equal.

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

SISTRIX

On request
  • SISTRIX Toolbox$undefined/month
    • Sold as monthly modules rather than one bundled plan
    • Additional countries and Optimizer projects priced on top
    • Monthly term without long commitment

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose SISTRIX if

  • You need visibility index.
  • You work on Web, REST API.
  • You also want competitor discovery.
SISTRIX review

Questions people ask

Is Moz or SISTRIX better?
Neither clearly leads. Moz starts at Free and SISTRIX at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or SISTRIX?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for SISTRIX.
Does Moz or SISTRIX run on more platforms?
Moz runs on Web. SISTRIX runs on Web, REST API.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. SISTRIX starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what SISTRIX is typically brought in for.
What can Moz do that SISTRIX cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. SISTRIX covers Visibility Index, Competitor discovery, SERP feature tracking, Link module.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

SISTRIX: What is the Visibility Index actually measuring?

Rankings for a large fixed keyword set per country, weighted by expected traffic, measured weekly. It is not your keyword list, which is what makes it comparable.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

SISTRIX: Can it replace Ahrefs or Semrush?

For German-language visibility reporting and competitor history, yes. For global keyword research and backlink analysis it is a complement rather than a replacement.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

SISTRIX: How far back does the data go?

To 2008 for the earliest supported countries, which is longer than any rank tracker can offer on your own keyword list.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

Share

Related pages

More on Moz

More on SISTRIX

Keep looking

Other head to heads