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Research · head to head

Mouseflow vs Supermetrics

Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Mouseflow covers Session Replay, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mouseflow and Supermetrics actually diverge.

Attributes where Mouseflow and Supermetrics differ
AttributeMouseflowSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryResearchMarketing
Founded20092010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • Zendesk
  • Intercom

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics
  • HubSpot
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Mouseflow

  • Session replay to watch how visitors use a pagenot Supermetrics
  • Click, scroll and geographic heatmapsnot Supermetrics
  • Conversion funnel and form analyticsnot Supermetrics
  • Friction detection on problem pagesnot Supermetrics
  • On-site feedback surveysnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Mouseflow
  • Loading advertising data into BigQuery or Snowflake for reportingnot Mouseflow
  • Automating recurring client marketing reports at an agencynot Mouseflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Mouseflow or Supermetrics better?
Neither clearly leads. Mouseflow starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mouseflow or Supermetrics?
Mouseflow has a free tier; the other does not. Paid plans start at Free for Mouseflow and €49/month for Supermetrics.
Does Mouseflow or Supermetrics run on more platforms?
Mouseflow runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Mouseflow best used for?
Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what Supermetrics is typically brought in for.
What can Mouseflow do that Supermetrics cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics, HubSpot, Salesforce.

Answered from the vendors’ own pages

Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
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