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Software · head to head

Funnel.io vs Mouseflow

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Software

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Mouseflow covers Session Replay.

Where they differ

Only the attributes on which Funnel.io and Mouseflow actually diverge.

Attributes where Funnel.io and Mouseflow differ
AttributeFunnel.ioMouseflow
Starting price$299/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
Founded20152009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • Zendesk
  • Intercom

Both cover

  • Google Analytics
  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Mouseflow
  • Exporting blended marketing data to BI tools and warehousesnot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Funnel.io
  • Click, scroll and geographic heatmapsnot Funnel.io
  • Conversion funnel and form analyticsnot Funnel.io
  • Friction detection on problem pagesnot Funnel.io
  • On-site feedback surveysnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Funnel.io or Mouseflow better?
Neither clearly leads. Funnel.io starts at $299/month and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at $299/month for Funnel.io and Free for Mouseflow.
Does Funnel.io or Mouseflow run on more platforms?
Funnel.io runs on Web, Mobile, Api. Mouseflow runs on Web.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Mouseflow is typically brought in for.
What can Funnel.io do that Mouseflow cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Both handle Google Analytics, Salesforce, HubSpot.
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Related pages

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