Softwr

Marketing & Analytics · head to head

Improvado vs Mouseflow

I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

UX Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Improvado covers 500+ data source connectors, Mouseflow covers Session Replay.

Where they differ

Only the attributes on which Improvado and Mouseflow actually diverge.

Attributes where Improvado and Mouseflow differ
AttributeImprovadoMouseflow
Starting price$1000/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWeb
CategoryMarketing & AnalyticsUX Research
Founded20152009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • Zendesk
  • Intercom

Both cover

  • Google Analytics
  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Mouseflow
  • Feeding blended campaign data into BI tools and dashboardsnot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Improvado
  • Click, scroll and geographic heatmapsnot Improvado
  • Conversion funnel and form analyticsnot Improvado
  • Friction detection on problem pagesnot Improvado
  • On-site feedback surveysnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Improvado or Mouseflow better?
Neither clearly leads. Improvado starts at $1000/month and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Mouseflow.
Does Improvado or Mouseflow run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Mouseflow runs on Web.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Mouseflow is typically brought in for.
What can Improvado do that Mouseflow cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Both handle Google Analytics, Salesforce, HubSpot.
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