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Research · head to head

Contentsquare vs Supermetrics

Contentsquare logo

Contentsquare

Research

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Contentsquare no pricing tiers or costs published on website; sales contact required; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Contentsquare covers Zone-based Heatmaps, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Contentsquare and Supermetrics actually diverge.

Attributes where Contentsquare and Supermetrics differ
AttributeContentsquareSupermetrics
Starting priceOn request€49/month
PlatformsWeb, MobileWeb, Google-sheets, Data-studio, Excel, Api
CategoryResearchMarketing
Founded20122010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • AB Tasty
  • Optimizely

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot Supermetrics
  • Finding friction in conversion funnels from behavioural datanot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Contentsquare
  • Loading advertising data into BigQuery or Snowflake for reportingnot Contentsquare
  • Automating recurring client marketing reports at an agencynot Contentsquare

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentsquare

  • No pricing tiers or costs published on website; sales contact required
  • Freemium model available but no cost difference between free and paid tiers specified
  • Enterprise pricing requires demo request to learn specifics

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Contentsquare or Supermetrics better?
Neither clearly leads. Contentsquare starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentsquare or Supermetrics?
Contentsquare starts at On request and Supermetrics at €49/month.
Does Contentsquare or Supermetrics run on more platforms?
Contentsquare runs on Web, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Contentsquare best used for?
Contentsquare is most often used for analysing user behaviour on websites and apps through session replay and heatmaps, finding friction in conversion funnels from behavioural data. Of those, analysing user behaviour on websites and apps through session replay and heatmaps and finding friction in conversion funnels from behavioural data are not what Supermetrics is typically brought in for.
What can Contentsquare do that Supermetrics cannot?
Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Contentsquare: How much does Contentsquare cost?

Contentsquare does not publish pricing on their website. The platform offers a freemium model with a free tier accessible via signup and enterprise options available through booking a demo or contacting sales.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Contentsquare: Is there a free version of Contentsquare?

Yes, Contentsquare offers a free tier that users can access by signing up at their app platform. Specific features included in the free tier and upgrade paths are available by starting a free account or booking a demo.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Contentsquare: How do I get a Contentsquare quote?

Contentsquare requires customers to book a demo or contact their sales team directly to receive pricing information for enterprise plans. They do not provide self-serve pricing for paid tiers.

Source
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