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Research · head to head

Labguru vs Mouseflow

Labguru logo

Labguru

Research

Electronic lab notebook, LIMS and inventory in one system, now sold under the Cenevo group

From
On request
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Labguru ownership changed twice in short order, to Battery Ventures in 2024 and then into the Cenevo brand with Titian Software in 2025, so the medium-term roadmap is a group strategy decision rather than a product one and buyers should ask directly what happens to the notebook.; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Labguru covers Combined ELN and LIMS, Mouseflow covers Session Replay.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Labguru and Mouseflow actually diverge.

Attributes where Labguru and Mouseflow differ
AttributeLabguruMouseflow
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, Android, On-premiseWeb
FoundedUnknown2009

Identical on both: user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Labguru

  • Combined ELN and LIMS
  • Validated cloud hosting
  • Inventory and stock
  • Chemistry module
  • Equipment management
  • Electronic batch records
  • Label Wizard
  • API and developer tools

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Labguru

  • A biotech that wants experiment records and sample inventory in one system instead of paying for an ELN and a LIMS separatelynot Mouseflow
  • A chemistry group needing structure registration attached to the experiment rather than in a standalone databasenot Mouseflow
  • A contract research organisation that must show sample traceability from receipt to reported result during a client auditnot Mouseflow
  • An academic institute standardising dozens of small labs off shared spreadsheets and paper notebooks onto one searchable recordnot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Labguru
  • Click, scroll and geographic heatmapsnot Labguru
  • Conversion funnel and form analyticsnot Labguru
  • Friction detection on problem pagesnot Labguru
  • On-site feedback surveysnot Labguru

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Labguru

  • Ownership changed twice in short order, to Battery Ventures in 2024 and then into the Cenevo brand with Titian Software in 2025, so the medium-term roadmap is a group strategy decision rather than a product one and buyers should ask directly what happens to the notebook.
  • The validated GxP hosting option is a separate commercial line, not a configuration setting, so a lab that discovers mid-project that it needs a validated instance faces a new contract and a new price rather than an upgrade.
  • Being both an ELN and a LIMS means it is shallower than dedicated tools in each role; high-throughput sample management and deep bioinformatics workflows both hit limits that a specialist would not.
  • No pricing is published at all, and modules such as chemistry, batch records and equipment are quoted on top, so the real annual figure only appears after a sales process.
  • Validation, SOPs and periodic revalidation after vendor releases are the customer obligation on a regulated instance, and cloud release cadence means that revalidation is a recurring internal cost that never appears on the vendor quote.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Labguru

On request
  • Labguru$undefined/year
    • Priced per user per year on quotation with volume tiers
    • ELN, LIMS and inventory in the base platform
    • Chemistry, batch records and equipment modules quoted separately

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose Labguru if

  • You need combined eln and lims.
  • You work on Web, iOS, Android, On-premise.
  • You also want validated cloud hosting.
Labguru review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Labguru or Mouseflow better?
Neither clearly leads. Labguru starts at On request and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Labguru or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at On request for Labguru and Free for Mouseflow.
Does Labguru or Mouseflow run on more platforms?
Labguru runs on Web, iOS, Android, On-premise. Mouseflow runs on Web.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Labguru starts at On request.
What is Labguru best used for?
Labguru is most often used for a biotech that wants experiment records and sample inventory in one system instead of paying for an eln and a lims separately, a chemistry group needing structure registration attached to the experiment rather than in a standalone database, a contract research organisation that must show sample traceability from receipt to reported result during a client audit, an academic institute standardising dozens of small labs off shared spreadsheets and paper notebooks onto one searchable record. Of those, a biotech that wants experiment records and sample inventory in one system instead of paying for an eln and a lims separately and a chemistry group needing structure registration attached to the experiment rather than in a standalone database are not what Mouseflow is typically brought in for.
What can Labguru do that Mouseflow cannot?
Labguru covers Combined ELN and LIMS, Validated cloud hosting, Inventory and stock, Chemistry module. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.

Answered from the vendors’ own pages

Labguru: Who owns Labguru now?

Battery Ventures acquired it in April 2024. Since July 2025 it operates under the Cenevo brand following a merger with Titian Software.

Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Labguru: Is it an ELN or a LIMS?

Both, in one product. That is the main reason labs choose it, and also why it is shallower than a specialist in each role.

Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Labguru: Does it support GxP work?

Yes, through a separately contracted validated cloud instance. Validation for your intended use remains your responsibility.

Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
Labguru: Is pricing published?

No. It is quoted per user per year, with modules and validated hosting priced on top.

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