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Software · head to head

Mouseflow vs VWO

Mouseflow logo

Mouseflow

Software

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Mouseflow covers Session Replay, VWO covers A/B testing.

Where they differ

Only the attributes on which Mouseflow and VWO actually diverge.

Attributes where Mouseflow and VWO differ
AttributeMouseflowVWO
Pricing modelfreemiumusage-based
PlatformsWebWeb, iOS, Android, Server-side
Founded20092007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • HubSpot
  • Salesforce

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Mouseflow

  • Session replay to watch how visitors use a pagenot VWO
  • Click, scroll and geographic heatmapsnot VWO
  • Conversion funnel and form analyticsnot VWO
  • Friction detection on problem pagesnot VWO
  • On-site feedback surveysnot VWO

VWO

  • A/B testing and multivariate testingnot Mouseflow
  • Conversion rate optimisationnot Mouseflow
  • Behavioural analytics and session recordingsnot Mouseflow
  • Feature experimentation and progressive rolloutsnot Mouseflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Mouseflow or VWO better?
Neither clearly leads. Mouseflow starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mouseflow or VWO?
Mouseflow starts at Free and VWO at Free.
Does Mouseflow or VWO run on more platforms?
Mouseflow runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Mouseflow for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mouseflow best used for?
Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what VWO is typically brought in for.
What can Mouseflow do that VWO cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Google Analytics, Web support.
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