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Software · head to head

Mouseflow vs Northbeam

Mouseflow logo

Mouseflow

Software

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Mouseflow covers Session Replay, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Mouseflow and Northbeam actually diverge.

Attributes where Mouseflow and Northbeam differ
AttributeMouseflowNorthbeam
Starting priceFree$1500/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, API
Founded20092020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Mouseflow

  • Session replay to watch how visitors use a pagenot Northbeam
  • Click, scroll and geographic heatmapsnot Northbeam
  • Conversion funnel and form analyticsnot Northbeam
  • Friction detection on problem pagesnot Northbeam
  • On-site feedback surveysnot Northbeam

Northbeam

  • Marketing attributionnot Mouseflow
  • Media optimizationnot Mouseflow
  • Creative testingnot Mouseflow
  • Budget allocationnot Mouseflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Mouseflow or Northbeam better?
Neither clearly leads. Mouseflow starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mouseflow or Northbeam?
Mouseflow has a free tier; the other does not. Paid plans start at Free for Mouseflow and $1500/month for Northbeam.
Does Mouseflow or Northbeam run on more platforms?
Mouseflow runs on Web. Northbeam runs on Web, API.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Mouseflow best used for?
Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what Northbeam is typically brought in for.
What can Mouseflow do that Northbeam cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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