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Software · head to head

Mouseflow vs Ruler Analytics

Mouseflow logo

Mouseflow

Software

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Mouseflow covers Session Replay, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Mouseflow and Ruler Analytics actually diverge.

Attributes where Mouseflow and Ruler Analytics differ
AttributeMouseflowRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
Founded20092012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • Zendesk
  • Intercom

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Google Analytics
  • HubSpot
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Mouseflow

  • Session replay to watch how visitors use a pagenot Ruler Analytics
  • Click, scroll and geographic heatmapsnot Ruler Analytics
  • Conversion funnel and form analyticsnot Ruler Analytics
  • Friction detection on problem pagesnot Ruler Analytics
  • On-site feedback surveysnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Mouseflow
  • ROI measurementnot Mouseflow
  • Lead trackingnot Mouseflow
  • Revenue attributionnot Mouseflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Mouseflow or Ruler Analytics better?
Neither clearly leads. Mouseflow starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mouseflow or Ruler Analytics?
Mouseflow has a free tier; the other does not. Paid plans start at Free for Mouseflow and £299/month for Ruler Analytics.
Does Mouseflow or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Mouseflow best used for?
Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what Ruler Analytics is typically brought in for.
What can Mouseflow do that Ruler Analytics cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Google Analytics, HubSpot, Salesforce, Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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Related pages

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