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Marketing & Analytics · head to head

Adverity vs Mouseflow

Adverity logo

Adverity

Marketing & Analytics

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

UX Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Adverity covers Data aggregation, Mouseflow covers Session Replay.

Where they differ

Only the attributes on which Adverity and Mouseflow actually diverge.

Attributes where Adverity and Mouseflow differ
AttributeAdverityMouseflow
Starting price$999/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Api, MobileWeb
CategoryMarketing & AnalyticsUX Research
Founded20142009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Segment
  • HubSpot
  • Zendesk

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Mouseflow
  • Transforming and harmonising campaign data across sourcesnot Mouseflow
  • Monitoring data quality before it reaches reportingnot Mouseflow
  • Feeding a BI tool or warehouse with marketing datanot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Adverity
  • Click, scroll and geographic heatmapsnot Adverity
  • Conversion funnel and form analyticsnot Adverity
  • Friction detection on problem pagesnot Adverity
  • On-site feedback surveysnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Mouseflow

Free

No published plan breakdown. See the Mouseflow review.

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Adverity or Mouseflow better?
Neither clearly leads. Adverity starts at $999/month and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for Mouseflow.
Does Adverity or Mouseflow run on more platforms?
Adverity runs on Web, Api, Mobile. Mouseflow runs on Web.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Adverity starts at $999/month.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Mouseflow is typically brought in for.
What can Adverity do that Mouseflow cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Both handle Google Analytics, Salesforce.
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