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Social Media · head to head

Metricool vs Synthesia

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Synthesia logo

Synthesia

Video Production

AI video creation with digital presenters

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Synthesia free plan limited to 10 minutes of video per month
  • They diverge on capability: Metricool covers Content Planner, Synthesia covers AI avatars.

Where they differ

Only the attributes on which Metricool and Synthesia actually diverge.

Attributes where Metricool and Synthesia differ
AttributeMetricoolSynthesia
Platformsweb, ios, android, apiWeb
CategorySocial MediaVideo Production
FoundedUnknown2017

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Synthesia

  • AI avatars
  • 140+ languages
  • Video templates
  • Brand customization
  • API access
  • LMS integrations
  • PowerPoint
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Synthesia
  • Tracking competitor social performancenot Synthesia
  • Automating client and team reportsnot Synthesia
  • Managing paid social ad campaignsnot Synthesia
  • Building a link-in-bio landing pagenot Synthesia

Synthesia

  • Training video creation with AI avatarsnot Metricool
  • Multilingual video localisation with AI dubbingnot Metricool
  • Enterprise video production and managementnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Synthesia

  • Free plan limited to 10 minutes of video per month
  • Starter plan limited to 10 minutes of video per month
  • Creator plan capped at 30 minutes of video per month
  • SSO/SAML authentication restricted to Enterprise tier

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Synthesia

Free
  • BasicFree
    • 1,200 credits per month
    • Up to 10 minutes of video per month
    • 9 AI avatars
  • Starter$29/month
    • 14,500 credits per year
    • Up to 120 minutes of video per year
    • 125+ AI avatars
  • Creator$89/month
    • 44,000 credits per year
    • Up to 360 minutes of video per year
    • 180+ AI avatars

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Synthesia if

  • You need ai avatars.
  • You want to start without paying.
  • You also want 140+ languages.
Synthesia review

Questions people ask

Is Metricool or Synthesia better?
Neither clearly leads. Metricool starts at Free and Synthesia at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Synthesia?
Metricool starts at Free and Synthesia at Free.
Does Metricool or Synthesia run on more platforms?
Metricool runs on web, ios, android, api. Synthesia runs on Web.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Synthesia is typically brought in for.
What can Metricool do that Synthesia cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Synthesia covers AI avatars, 140+ languages, Video templates, Brand customization.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Synthesia: How much does Synthesia cost?

Synthesia offers a free Basic plan with 10 minutes of video per month, Starter at $29 per month with 120 minutes per year, and Creator at $89 per month with 360 minutes per year. Annual billing provides 38% savings. Enterprise plans are available with custom pricing.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Synthesia: What is included in Synthesia's free plan?

The free Basic plan includes 1,200 credits per month (approximately 10 minutes of video), 9 AI avatars, 3 personal avatars, and access to 160+ languages and voices. No credit card is required.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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