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Video Production · head to head

Captions vs Metricool

Captions logo

Captions

Video Production

AI video editor that automates post-production at scale

From
Free
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Captions credit rollover limited to 3x monthly maximum, forcing spending within quarters; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • They diverge on capability: Captions covers AI Edit, Metricool covers Content Planner.

Where they differ

Only the attributes on which Captions and Metricool actually diverge.

Attributes where Captions and Metricool differ
AttributeCaptionsMetricool
Pricing modelUnknownfreemium
PlatformsWeb, iOS, Androidweb, ios, android, api
CategoryVideo ProductionSocial Media

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captions

  • AI Edit
  • Auto-Captions
  • AI Avatars
  • Eye Contact Correction
  • Background Noise Removal
  • Pause Trimming
  • Text-to-Edit
  • Royalty-Free Music

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Captions

  • Rapid video production for social media content at scalenot Metricool
  • Converting long-form recordings into short-form clipsnot Metricool
  • Adding captions and translations for global audience reachnot Metricool
  • Cleaning up podcast and interview audio automaticallynot Metricool
  • Building library of branded videos with consistent stylingnot Metricool

Metricool

  • Scheduling posts across multiple social networksnot Captions
  • Tracking competitor social performancenot Captions
  • Automating client and team reportsnot Captions
  • Managing paid social ad campaignsnot Captions
  • Building a link-in-bio landing pagenot Captions

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captions

  • Credit rollover limited to 3x monthly maximum, forcing spending within quarters
  • Free plan provides limited editing capability, requiring immediate paid upgrade
  • Minimum 3-day refund window and 10-20 percent credit usage threshold restricts refunds
  • Per-credit pricing model increases costs for high-volume video production
  • Enterprise plan requires custom negotiation with no transparent pricing

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

Captions

Free
  • FreeFree
    • Basic editing tools
    • Trim functionality
    • Transitions
  • Max$24.99/month
    • 500 AI credits per month
    • AI Edit styles
    • Digital twins and custom AI actors
  • Scale 1x$69.99/month
    • 1,400 AI credits per month
    • Everything in Max
    • Sophisticated generative AI model access
  • Scale 2x$139.99/month
    • 2,800 AI credits per month
    • Everything in Max
    • Sophisticated generative AI model access

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose Captions if

  • You need ai edit.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want auto-captions.
Captions review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is Captions or Metricool better?
Neither clearly leads. Captions starts at Free and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captions or Metricool?
Captions starts at Free and Metricool at Free.
Does Captions or Metricool run on more platforms?
Captions runs on Web, iOS, Android. Metricool runs on web, ios, android, api.
Can I use Captions for free?
Both have a free tier, so you can try either at no cost before committing.
What is Captions best used for?
Captions is most often used for rapid video production for social media content at scale, converting long-form recordings into short-form clips, adding captions and translations for global audience reach, cleaning up podcast and interview audio automatically. Of those, rapid video production for social media content at scale and converting long-form recordings into short-form clips are not what Metricool is typically brought in for.
What can Captions do that Metricool cannot?
Captions covers AI Edit, Auto-Captions, AI Avatars, Eye Contact Correction. Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Captions: What is the price of the Max plan?

The Max plan costs $24.99 per month and includes 500 AI credits per month, AI Edit styles, digital twins, chat-based editor, and custom B-roll.

Source
Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Captions: How many languages are supported for captions?

Captions supports 100+ languages for auto-caption generation with 100+ caption style options.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Captions: Can I use Captions on mobile devices?

Yes, Captions is available on iOS App Store and Google Play for mobile editing, along with the web-based editor.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Captions: What does the Scale pricing tier include?

Scale plans offer 1,400, 2,800, or 5,600 AI credits per month at $69.99, $139.99, and $279.99 respectively, with everything in Max plus access to sophisticated generative AI models.

Source
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