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Video Production · head to head

CapCut vs Metricool

CapCut logo

CapCut

Video Production

AI-powered photo and video editor for everyone

From
On request
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: CapCut homepage names a free tier but publishes no price for Pro plans, requiring users to click through to a separate page to find a figure; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.

Where they differ

Only the attributes on which CapCut and Metricool actually diverge.

Attributes where CapCut and Metricool differ
AttributeCapCutMetricool
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebweb, ios, android, api
CategoryVideo ProductionSocial Media

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CapCut

Nothing recorded that Metricool does not also cover.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

CapCut

  • YouTube, Instagram, and TikTok video creationnot Metricool
  • Instagram Reels creationnot Metricool
  • Lifestyle and vlog contentnot Metricool
  • Marketing materials and promotional videosnot Metricool
  • Business video contentnot Metricool
  • Narration, video, podcast, and professional content with text-to-speechnot Metricool
  • Product photography editingnot Metricool
  • Portrait editingnot Metricool
  • DIY design projectsnot Metricool

Metricool

  • Scheduling posts across multiple social networksnot CapCut
  • Tracking competitor social performancenot CapCut
  • Automating client and team reportsnot CapCut
  • Managing paid social ad campaignsnot CapCut
  • Building a link-in-bio landing pagenot CapCut

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CapCut

  • Homepage names a free tier but publishes no price for Pro plans, requiring users to click through to a separate page to find a figure
  • AI image and video generation from text prompts are offered as a distinct paid capability layered on top of the base editor rather than described as free

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

CapCut

On request

No published plan breakdown. See the CapCut review.

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose CapCut if

Nothing in the data separates CapCut from Metricool on the points above - pick on price and on how each one feels to use.

CapCut review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is CapCut or Metricool better?
Neither clearly leads. CapCut starts at On request and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CapCut or Metricool?
Metricool has a free tier; the other does not. Paid plans start at On request for CapCut and Free for Metricool.
Does CapCut or Metricool run on more platforms?
CapCut runs on Web. Metricool runs on web, ios, android, api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. CapCut starts at On request.
What is CapCut best used for?
CapCut is most often used for youtube, instagram, and tiktok video creation, instagram reels creation, lifestyle and vlog content, marketing materials and promotional videos. Of those, youtube, instagram, and tiktok video creation and instagram reels creation are not what Metricool is typically brought in for.
What can CapCut do that Metricool cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

CapCut: Is CapCut free to use?

CapCut offers free access to its core editing tools through web, desktop, and mobile apps. The vendor's pricing page does not display specific upgrade plans or premium feature costs.

Source
Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
CapCut: Does CapCut charge for removing watermarks?

The vendor's website explicitly states exports are watermark-free, but no information on tiered access or watermark removal costs is published on the CapCut site.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
CapCut: How much does CapCut cost per month?

CapCut does not publish monthly or annual subscription pricing on its website. Users can access core editing, AI tools, and template libraries at no stated cost.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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