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Social Media · head to head

Metricool vs Shotcut

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Shotcut logo

Shotcut

Video Production

Free, open-source, cross-platform video editor built on the MLT framework

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Shotcut interface is dense and less polished than commercial competitors like VEGAS Pro.
  • They diverge on capability: Metricool covers Content Planner, Shotcut covers Native timeline editing.

Where they differ

Only the attributes on which Metricool and Shotcut actually diverge.

Attributes where Metricool and Shotcut differ
AttributeMetricoolShotcut
Pricing modelfreemiumopen-source
Platformsweb, ios, android, apiwindows, mac, linux
CategorySocial MediaVideo Production
FoundedUnknown2004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Shotcut

  • Native timeline editing
  • Wide format support
  • 4K resolution support
  • Blackmagic Design SDI/HDMI capture
  • Multi-format timelines
  • Text and audio filters

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Shotcut
  • Tracking competitor social performancenot Shotcut
  • Automating client and team reportsnot Shotcut
  • Managing paid social ad campaignsnot Shotcut
  • Building a link-in-bio landing pagenot Shotcut

Shotcut

  • Free cross-platform video editingnot Metricool
  • Working with mixed-format footage in one projectnot Metricool
  • 4K video editing without a subscriptionnot Metricool
  • Capturing footage from Blackmagic SDI/HDMI hardwarenot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Shotcut

  • Interface is dense and less polished than commercial competitors like VEGAS Pro.
  • No built-in cloud collaboration or team review features.
  • Performance on very large 4K projects can lag on modest hardware.
  • Community-driven support model means no official paid support channel.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Shotcut

Free
  • FreeFree
    • Full editor
    • All filters and effects
    • Community support

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Shotcut if

  • You need native timeline editing.
  • You want to start without paying.
  • You work on windows, mac, linux.
  • You also want wide format support.
Shotcut review

Questions people ask

Is Metricool or Shotcut better?
Neither clearly leads. Metricool starts at Free and Shotcut at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Shotcut?
Metricool starts at Free and Shotcut at Free.
Does Metricool or Shotcut run on more platforms?
Metricool runs on web, ios, android, api. Shotcut runs on windows, mac, linux.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Shotcut is typically brought in for.
What can Metricool do that Shotcut cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Shotcut covers Native timeline editing, Wide format support, 4K resolution support, Blackmagic Design SDI/HDMI capture.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Shotcut: Is Shotcut free for commercial use?

Yes. Shotcut is distributed under the GPLv3 license, which grants the freedom to run the program for any purpose, including commercial use, at no cost.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Shotcut: Does Shotcut collect personal data?

No. Shotcut does not collect, store, or share any personal information, and it requires no network connection for activation or usage tracking.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Shotcut: What operating systems does Shotcut support?

Shotcut supports Windows 10 (build 1809) and later, macOS 12-26, and 64-bit Linux with glibc 2.35 or higher.

Source
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