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Marketing · head to head

Matomo vs Vtiger

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Vtiger logo

Vtiger

CRM

Open source CRM for growing businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Vtiger free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
  • They diverge on capability: Matomo covers Web analytics, Vtiger covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Vtiger actually diverge.

Attributes where Matomo and Vtiger differ
AttributeMatomoVtiger
Pricing modelfreemiumsubscription
PlatformsWeb, On-premiseWeb, Ios, Android
CategoryMarketingCRM
Founded20072004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise support

Only in Vtiger

  • Contact management
  • Sales pipeline
  • Service desk
  • Marketing automation
  • Reporting
  • Mobile app
  • API access
  • Zapier

Both cover

  • Cloud deployment
  • On-premise deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Vtiger
  • Self hosting analytics so visitor data stays on owned infrastructurenot Vtiger

Vtiger

  • Sales CRM and pipeline managementnot Matomo
  • Marketing automation and email campaignsnot Matomo
  • Help desk and customer supportnot Matomo
  • Project managementnot Matomo
  • Time tracking and billingnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Vtiger

  • Free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
  • One Growth plan is limited to 15 users
  • Standard users on One Enterprise cost $42 per user per month billed, more than double the Single App User rate of $30

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Vtiger

Free
  • One PilotFree
    • Up to 10 users
    • Up to 3,000 records
    • Contact management
  • One Growth$12/month
    • Standard User: $12 per user per month
    • Up to 15 users
    • Up to 100,000 records
  • One Professional$30/month
    • Standard User: $30 per user per month
    • Single App User: $20 per user per month
    • Marked as Popular tier
  • One Enterprise$42/month
    • Standard User: $42 per user per month
    • Single App User: $30 per user per month

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Vtiger if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Vtiger review

Questions people ask

Is Matomo or Vtiger better?
Neither clearly leads. Matomo starts at Free and Vtiger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Vtiger?
Matomo starts at Free and Vtiger at Free.
Does Matomo or Vtiger run on more platforms?
Matomo runs on Web, On-premise. Vtiger runs on Web, Ios, Android.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Vtiger is typically brought in for.
What can Matomo do that Vtiger cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Vtiger covers Contact management, Sales pipeline, Service desk, Marketing automation. Both handle Cloud deployment, On-premise deployment, Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Vtiger: How much does Vtiger One Growth plan cost?

Vtiger One Growth costs $12 USD per standard user per month and supports up to 15 users with 100,000 records. Yearly billing saves up to 34% compared to monthly billing.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Vtiger: What user types does Vtiger offer?

Vtiger offers Standard Users with full access to all apps and features, and Single App Users with full access to one app (Sales, Marketing, Help Desk, Projects, or Inventory) plus view-only access to others. Single App Users cost less than Standard Users across all paid tiers.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Vtiger: What is included in Vtiger One Pilot free plan?

Vtiger One Pilot is free and supports up to 10 users with 3,000 records, including contact management, marketing automation with 1,000 emails monthly, help desk, project management, and sales pipeline features.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Vtiger: What are the higher pricing tiers for Vtiger?

Vtiger offers One Professional ($30 per standard user or $20 per single app user monthly), One Enterprise ($42 per standard user or $30 per single app user monthly), and One AI ($50 per standard user or $38 per single app user monthly with new AI capabilities).

Source
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