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Marketing · head to head

Umami vs Vtiger

Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite
Vtiger logo

Vtiger

CRM

Open source CRM for growing businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.; Vtiger free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
  • They diverge on capability: Umami covers Cookie-free tracking, Vtiger covers Contact management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Umami and Vtiger actually diverge.

Attributes where Umami and Vtiger differ
AttributeUmamiVtiger
Pricing modelPer month by event countsubscription
PlatformsWeb, LinuxWeb, Ios, Android
CategoryMarketingCRM
FoundedUnknown2004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards

Only in Vtiger

  • Contact management
  • Sales pipeline
  • Service desk
  • Marketing automation
  • Reporting
  • Mobile app
  • Zapier
  • Slack

Both cover

  • API access

What people use each for

The jobs each tool is most often brought in to do.

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Vtiger
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Vtiger
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Vtiger
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Vtiger

Vtiger

  • Sales CRM and pipeline managementnot Umami
  • Marketing automation and email campaignsnot Umami
  • Help desk and customer supportnot Umami
  • Project managementnot Umami
  • Time tracking and billingnot Umami

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Vtiger

  • Free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
  • One Growth plan is limited to 15 users
  • Standard users on One Enterprise cost $42 per user per month billed, more than double the Single App User rate of $30

Pricing, plan by plan

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Vtiger

Free
  • One PilotFree
    • Up to 10 users
    • Up to 3,000 records
    • Contact management
  • One Growth$12/month
    • Standard User: $12 per user per month
    • Up to 15 users
    • Up to 100,000 records
  • One Professional$30/month
    • Standard User: $30 per user per month
    • Single App User: $20 per user per month
    • Marked as Popular tier
  • One Enterprise$42/month
    • Standard User: $42 per user per month
    • Single App User: $30 per user per month

Which should you pick?

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Choose Vtiger if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Vtiger review

Questions people ask

Is Umami or Vtiger better?
Neither clearly leads. Umami starts at Free and Vtiger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Umami or Vtiger?
Umami starts at Free and Vtiger at Free.
Does Umami or Vtiger run on more platforms?
Umami runs on Web, Linux. Vtiger runs on Web, Ios, Android.
Can I use Umami for free?
Both have a free tier, so you can try either at no cost before committing.
What is Umami best used for?
Umami is most often used for a developer who wants traffic numbers on a personal or client site without adding a consent banner, an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company, a high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirely, a team that wants analytics data in a database they already control so they can query and join it themselves. Of those, a developer who wants traffic numbers on a personal or client site without adding a consent banner and an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company are not what Vtiger is typically brought in for.
What can Umami do that Vtiger cannot?
Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events. Vtiger covers Contact management, Sales pipeline, Service desk, Marketing automation. Both handle API access.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Vtiger: How much does Vtiger One Growth plan cost?

Vtiger One Growth costs $12 USD per standard user per month and supports up to 15 users with 100,000 records. Yearly billing saves up to 34% compared to monthly billing.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Vtiger: What user types does Vtiger offer?

Vtiger offers Standard Users with full access to all apps and features, and Single App Users with full access to one app (Sales, Marketing, Help Desk, Projects, or Inventory) plus view-only access to others. Single App Users cost less than Standard Users across all paid tiers.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Vtiger: What is included in Vtiger One Pilot free plan?

Vtiger One Pilot is free and supports up to 10 users with 3,000 records, including contact management, marketing automation with 1,000 emails monthly, help desk, project management, and sales pipeline features.

Source
Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Vtiger: What are the higher pricing tiers for Vtiger?

Vtiger offers One Professional ($30 per standard user or $20 per single app user monthly), One Enterprise ($42 per standard user or $30 per single app user monthly), and One AI ($50 per standard user or $38 per single app user monthly with new AI capabilities).

Source
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