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Marketing & Analytics · head to head

Attribution vs Matomo

A

Attribution

Marketing & Analytics

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Marketing & Analytics

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attribution covers First-party data attribution, Matomo covers Web analytics.

Where they differ

Only the attributes on which Attribution and Matomo actually diverge.

Attributes where Attribution and Matomo differ
AttributeAttributionMatomo
Starting price$2000/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, On-premise
CategoryMarketing & AnalyticsUnknown
Founded20202007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Matomo
  • ROI trackingnot Matomo
  • Privacy-compliant trackingnot Matomo
  • First-party datanot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Attribution
  • Self hosting analytics so visitor data stays on owned infrastructurenot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Attribution or Matomo better?
Neither clearly leads. Attribution starts at $2000/month and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Matomo?
Matomo has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for Matomo.
Does Attribution or Matomo run on more platforms?
Attribution runs on Web, Mobile, Api. Matomo runs on Web, On-premise.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Matomo is typically brought in for.
What can Attribution do that Matomo cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.
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Related pages

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