Software · head to head
Adverity vs Matomo
Adverity
Software
Marketing intelligence platform for data-driven organizations
- From
- $999/month
- Rated
- -
The short version
- Only Matomo has a free tier, so it costs nothing to try first.
- Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- They diverge on capability: Adverity covers Data aggregation, Matomo covers Web analytics.
Where they differ
Only the attributes on which Adverity and Matomo actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adverity
- Data aggregation
- Custom dashboards
- Advanced analytics
- Predictive insights
- Automated alerts
- Report scheduling
- Data quality rules
- Attribution modeling
Only in Matomo
- Web analytics
- Real-time reports
- Custom dimensions
- Goal tracking
- E-commerce tracking
- Google Search Console
- Privacy-focused
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Adverity
- Consolidating marketing data from many advertising platformsnot Matomo
- Transforming and harmonising campaign data across sourcesnot Matomo
- Monitoring data quality before it reaches reportingnot Matomo
- Feeding a BI tool or warehouse with marketing datanot Matomo
Matomo
- Privacy focused web analytics as an alternative to Google Analyticsnot Adverity
- Self hosting analytics so visitor data stays on owned infrastructurenot Adverity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adverity
- No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it
Matomo
- The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
- Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
- Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
- Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features
Pricing, plan by plan
Adverity
$999/month- Starter$999/month
- Up to 10 data sources
- Custom dashboards
- Basic integrations
- Professional$2499/month
- Unlimited data sources
- Advanced analytics
- Premium integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated team
- Advanced security
Matomo
Free- Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused
Which should you pick?
Choose Adverity if
- You need data aggregation.
- You work on Web, Api, Mobile.
- You also want custom dashboards.
Choose Matomo if
- You need web analytics.
- You want to start without paying.
- You work on Web, On-premise.
- You also want real-time reports.
Questions people ask
- Is Adverity or Matomo better?
- Neither clearly leads. Adverity starts at $999/month and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adverity or Matomo?
- Matomo has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for Matomo.
- Does Adverity or Matomo run on more platforms?
- Adverity runs on Web, Api, Mobile. Matomo runs on Web, On-premise.
- Can I use Matomo for free?
- Yes. Matomo has a free tier, so you can try it without paying. Adverity starts at $999/month.
- What is Adverity best used for?
- Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Matomo is typically brought in for.
- What can Adverity do that Matomo cannot?
- Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.
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