Marketing · alternatives
Alternatives to Matomo
24 marketing tools sit alongside Matomo in this directory. Below is what separates each from Matomo on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 4
- Cheaper to start
- 0
- Matomo starts at
- Free
Why people look past Matomo
Only what the record supports. Each point below is a figure on the Matomo entry measured against the tools listed beside it.
There is only one tier
Matomo publishes a single plan, Self-hosted at Free. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Website optimization with heatmaps
- No free tier, where Matomo has one.
- Starts $29 a month dearer, at $29/month.
Closed-loop marketing attribution
- No free tier, where Matomo has one.
- Starts $299 a month dearer, at £299/month.
- 3 tiers to Matomo's 1.
Experience Optimization Platform
- Sold on a usage-based model rather than freemium.
Marketing intelligence for growth brands
- No free tier, where Matomo has one.
- Starts $1500 a month dearer, at $1500/month.
- 2 tiers to Matomo's 1.
The main open source marketing automation platform, self-hosted and GPL licensed
- Sold on a Open source, no licence fee model rather than freemium.
- 2 tiers to Matomo's 1.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Sold on a Per month by event count model rather than freemium.
- 4 tiers to Matomo's 1.
Every Matomo alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Matomo (this page) | Free | Freemium | 1 | |
| Crazy EggWebsite optimization with heatmaps | $29/month | - | - | vs Matomo |
| Ruler AnalyticsClosed-loop marketing attribution | £299/month | - | 3 | vs Matomo |
| VWOExperience Optimization Platform | Free | Usage-based | - | vs Matomo |
| NorthbeamMarketing intelligence for growth brands | $1500/month | - | 2 | vs Matomo |
| Mautic | Free | Open source, no licence fee | 2 | vs Matomo |
| Umami | Free | Per month by event count | 4 | vs Matomo |
| Google Optimize | Free | Freemium | 1 | vs Matomo |
| Swydo | €69/month | Per month by data source count | 1 | vs Matomo |
| Onclusive | On request | Quote | 1 | vs Matomo |
| Roxhill | On request | Quote | 4 | vs Matomo |
| Wunderkind | On request | Quote | 2 | vs Matomo |
| Invoca | On request | Quote | 5 | vs Matomo |
| WebEngage | On request | Quote | 1 | vs Matomo |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Matomo |
| Bloomreach | On request | Quote | 2 | vs Matomo |
| Netcore Cloud | On request | Quote | 3 | vs Matomo |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Matomo |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Matomo |
| CleverTap | On request | Quote | 3 | vs Matomo |
| Insider | On request | Quote | 1 | vs Matomo |
| Optimove | On request | Quote | 1 | vs Matomo |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Matomo |
| Freshpaint | On request | Quote | 3 | vs Matomo |
| Madgicx | $49/month | Usage-based | 2 | vs Matomo |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Matomo badges page.
Cheaper ways to solve the same problem
Free to start (4)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- VWO , Free
- Mautic , Free
- Umami , Free
- Google Optimize , Free
What you would be giving up
Matomo is most often brought in for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Matomo is broadly right and the question is cost, the Matomo pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Matomo runs on web, on-premise. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Matomo alternatives
- What are the main alternatives to Matomo?
- 24 other marketing tools are listed in this directory, led by Crazy Egg, Ruler Analytics, VWO, Northbeam. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Matomo?
- 4 of the alternatives listed here can be used without paying: VWO, Mautic, Umami, Google Optimize.
- Why do people look for an alternative to Matomo?
- On the figures on record, one thing stands out: there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Matomo?
- Matomo is most often brought in for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Matomo?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Matomo alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Matomo against one of these directly?
- Every alternative below has a side-by-side page against Matomo covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 24 tools beside Matomo. The category page lists the rest of the catalogue as it grows.