How much does Matomo cost?

Matomo publishes a single tier, Self-hosted, at Free.

Does Matomo have a free plan?

Yes. The Self-hosted tier costs nothing and covers open-source, full analytics, privacy-focused.

What am I actually paying for with Matomo?

The record lists 12 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure.

Does Matomo charge per user?

The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Matomo prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Matomo against before paying?

The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Matomo covering price, platforms and features.

Marketing · pricing

Matomo pricing

Matomo publishes a single tier. Below is what it costs, what it covers, and how that compares with the marketing tools listed alongside it.

As of 30 August 2026, Matomo pricing is free. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free
Model: Freemium
Tiers: 1
Free tier: Yes

Matomo plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Matomo pricing tiers
Plan	Price	Features listed	Step up from the tier below
Self-hosted	Free	3	Entry tier

Where Matomo stops being free

Self-hosted, Free

Open-source
Full analytics
Privacy-focused

No paid tier on record

Matomo lists a free tier and no priced tier above it in the record we hold.

What the product covers

The full Matomo feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking

Integrations

Google Search Console

Security

Privacy-focused

Deployment

Cloud deployment
On-premise deployment

Platform

Web support
On-premise support

Localization

50+ languages language support

People bring Matomo in for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. If that is not the job you are buying for, the alternatives to Matomo are worth a look before you commit to a tier.

How that compares in Marketing

Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

Matomo entry price against other Marketing tools
Tool	Entry price	Model	Rated	Head to head
Matomo (this page)	Free	freemium	-
Zoho Marketing Automation	$19/month	Per month by contact count	-	vs Matomo
Onclusive	On request	quote	-	vs Matomo
Roxhill	On request	quote	-	vs Matomo
Bloomreach	On request	quote	-	vs Matomo
Invoca	On request	quote	-	vs Matomo
Insider	On request	quote	-	vs Matomo

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Matomo badges page.

Before you pay for Matomo

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: a single tier at Free. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Matomo runs on web, on-premise, and is published by Matomo of Germany. The full record is on the Matomo review, and the rest of the category is under best marketing tools.

Matomo pricing on the vendor's own site

Matomo pricing questions

How much does Matomo cost?: Matomo publishes a single tier, Self-hosted, at Free.
Does Matomo have a free plan?: Yes. The Self-hosted tier costs nothing and covers open-source, full analytics, privacy-focused.
What am I actually paying for with Matomo?: The record lists 12 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure.
Does Matomo charge per user?: The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Matomo prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Matomo against before paying?: The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Matomo covering price, platforms and features.