Marketing · head to head
Mautic vs Vtiger
Mautic
Marketing
The main open source marketing automation platform, self-hosted and GPL licensed
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Vtiger free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
- They diverge on capability: Mautic covers Visual campaign builder, Vtiger covers Contact management.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Mautic and Vtiger actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mautic
- Visual campaign builder
- Contact management and segmentation
- Landing pages and forms
- Lead scoring
- Dynamic web content
- Email builder and A/B testing
- Self-hosted data control
- No feature gating
Only in Vtiger
- Contact management
- Sales pipeline
- Service desk
- Marketing automation
- Reporting
- Mobile app
- API access
- Zapier
What people use each for
The jobs each tool is most often brought in to do.
Mautic
- A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Vtiger
- A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Vtiger
- A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Vtiger
- A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Vtiger
Vtiger
- Sales CRM and pipeline managementnot Mautic
- Marketing automation and email campaignsnot Mautic
- Help desk and customer supportnot Mautic
- Project managementnot Mautic
- Time tracking and billingnot Mautic
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mautic
- Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
- Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
- Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
- Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
- The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.
Vtiger
- Free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
- One Growth plan is limited to 15 users
- Standard users on One Enterprise cost $42 per user per month billed, more than double the Single App User rate of $30
Pricing, plan by plan
Mautic
Free- Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
- Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project
Vtiger
Free- One PilotFree
- Up to 10 users
- Up to 3,000 records
- Contact management
- One Growth$12/month
- Standard User: $12 per user per month
- Up to 15 users
- Up to 100,000 records
- One Professional$30/month
- Standard User: $30 per user per month
- Single App User: $20 per user per month
- Marked as Popular tier
- One Enterprise$42/month
- Standard User: $42 per user per month
- Single App User: $30 per user per month
Which should you pick?
Choose Mautic if
- You need visual campaign builder.
- You want to start without paying.
- You work on Web, Linux, Self-hosted, Docker.
- You also want contact management and segmentation.
Choose Vtiger if
- You need contact management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want sales pipeline.
Questions people ask
- Is Mautic or Vtiger better?
- Neither clearly leads. Mautic starts at Free and Vtiger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mautic or Vtiger?
- Mautic starts at Free and Vtiger at Free.
- Does Mautic or Vtiger run on more platforms?
- Mautic runs on Web, Linux, Self-hosted, Docker. Vtiger runs on Web, Ios, Android.
- Can I use Mautic for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Mautic best used for?
- Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Vtiger is typically brought in for.
- What can Mautic do that Vtiger cannot?
- Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Vtiger covers Contact management, Sales pipeline, Service desk, Marketing automation.
Answered from the vendors’ own pages
Mautic: Is Mautic free?
Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.
Vtiger: How much does Vtiger One Growth plan cost?
Vtiger One Growth costs $12 USD per standard user per month and supports up to 15 users with 100,000 records. Yearly billing saves up to 34% compared to monthly billing.
SourceMautic: Does Acquia own Mautic?
Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.
Vtiger: What user types does Vtiger offer?
Vtiger offers Standard Users with full access to all apps and features, and Single App Users with full access to one app (Sales, Marketing, Help Desk, Projects, or Inventory) plus view-only access to others. Single App Users cost less than Standard Users across all paid tiers.
SourceMautic: What breaks most often?
Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.
Vtiger: What is included in Vtiger One Pilot free plan?
Vtiger One Pilot is free and supports up to 10 users with 3,000 records, including contact management, marketing automation with 1,000 emails monthly, help desk, project management, and sales pipeline features.
SourceMautic: Can it handle large contact lists?
Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.
Vtiger: What are the higher pricing tiers for Vtiger?
Vtiger offers One Professional ($30 per standard user or $20 per single app user monthly), One Enterprise ($42 per standard user or $30 per single app user monthly), and One AI ($50 per standard user or $38 per single app user monthly with new AI capabilities).
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