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CRM · head to head

Krayin vs Matomo

Krayin logo

Krayin

CRM

Open source Laravel CRM for sales teams that want to own the code

From
Free
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Krayin it is far less mature than EspoCRM, SuiteCRM or Vtiger, with thinner reporting, weaker forecasting and fewer built-in integrations, so evaluations that start from a feature checklist will not favour it.; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: Krayin covers Lead pipelines, Matomo covers Web analytics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Krayin and Matomo actually diverge.

Attributes where Krayin and Matomo differ
AttributeKrayinMatomo
Pricing modelOpen source, no licence feefreemium
PlatformsWeb, Self-hosted, Docker, LinuxWeb, On-premise
CategoryCRMMarketing
FoundedUnknown2007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Krayin

  • Lead pipelines
  • Contacts and organisations
  • Quotes
  • Workflow automation
  • Email integration
  • Custom attributes
  • Roles and permissions
  • Laravel package architecture

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Krayin

  • A PHP or Laravel development shop wants a CRM it can fork and rebrand for clients without paying per seat or negotiating an OEM licence.not Matomo
  • An organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted CRM.not Matomo
  • A small sales team wants an unlimited-user CRM where adding a tenth or fiftieth user costs nothing beyond server capacity.not Matomo
  • A Bagisto ecommerce store wants a CRM from the same vendor that shares its technology stack and conventions rather than a bridged integration.not Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Krayin
  • Self hosting analytics so visitor data stays on owned infrastructurenot Krayin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Krayin

  • It is far less mature than EspoCRM, SuiteCRM or Vtiger, with thinner reporting, weaker forecasting and fewer built-in integrations, so evaluations that start from a feature checklist will not favour it.
  • Practical functionality such as certain telephony, messaging and marketing connectors sits in paid marketplace extensions from Webkul, so the free CRM plus the extensions you actually need is not free.
  • The roadmap is controlled by a single services company whose revenue depends on selling implementation and extensions, so there is a structural incentive against making the core complete.
  • You are responsible for the whole operational burden: PHP and MySQL hosting, backups, security patching, mail deliverability and upgrades, and a botched upgrade of a customised install is your problem alone.
  • The cloud hosting page does not publish prices, so the managed option that would remove that burden cannot be budgeted without contacting sales, which undercuts the transparency the open licence otherwise offers.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Krayin

Free
  • Self-hostedFree
    • Full MIT-licensed source
    • Unlimited users
    • No feature gating
  • Cloud hosting and extensions$undefined/month
    • Starter and Pro managed hosting packs from Webkul
    • Premium extensions sold individually in the Krayin marketplace
    • White label and custom development quoted separately

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Krayin if

  • You need lead pipelines.
  • You want to start without paying.
  • You work on Web, Self-hosted, Docker, Linux.
  • You also want contacts and organisations.
Krayin review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Krayin or Matomo better?
Neither clearly leads. Krayin starts at Free and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Krayin or Matomo?
Krayin starts at Free and Matomo at Free.
Does Krayin or Matomo run on more platforms?
Krayin runs on Web, Self-hosted, Docker, Linux. Matomo runs on Web, On-premise.
Can I use Krayin for free?
Both have a free tier, so you can try either at no cost before committing.
What is Krayin best used for?
Krayin is most often used for a php or laravel development shop wants a crm it can fork and rebrand for clients without paying per seat or negotiating an oem licence., an organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted crm., a small sales team wants an unlimited-user crm where adding a tenth or fiftieth user costs nothing beyond server capacity., a bagisto ecommerce store wants a crm from the same vendor that shares its technology stack and conventions rather than a bridged integration.. Of those, a php or laravel development shop wants a crm it can fork and rebrand for clients without paying per seat or negotiating an oem licence. and an organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted crm. are not what Matomo is typically brought in for.
What can Krayin do that Matomo cannot?
Krayin covers Lead pipelines, Contacts and organisations, Quotes, Workflow automation. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Answered from the vendors’ own pages

Krayin: Is Krayin really free?

The CRM itself is MIT licensed with no user limit and no enterprise edition. Premium extensions, managed hosting and custom development from Webkul are paid.

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Krayin: Who maintains it?

Webkul Software of Noida, India, the same company behind the Bagisto open source ecommerce platform.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Krayin: What do I need to run it?

A standard LAMP or LEMP stack with PHP, Composer and MySQL or MariaDB. Any host that runs Laravel will run Krayin.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Krayin: How does it compare to EspoCRM?

EspoCRM is more mature with deeper reporting and a longer track record. Krayin is easier for a Laravel developer to extend and has a more permissive licence.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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