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Software · head to head

Mailshake vs lemlist

Mailshake logo

Mailshake

Software

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite
lemlist logo

lemlist

Software

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailshake no free trial is offered, unlike some competing outreach tools.; lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • They diverge on capability: Mailshake covers Automated Email Sequences, lemlist covers Multichannel sequences.

Where they differ

Only the attributes on which Mailshake and lemlist actually diverge.

Attributes where Mailshake and lemlist differ
AttributeMailshakelemlist
Starting price$25/month$55/month
Platformswebweb, api
Founded20152018

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

What people use each for

The jobs each tool is most often brought in to do.

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot lemlist
  • Automating multi-step follow-up sequences with A/B testingnot lemlist
  • Finding and verifying prospect contact data before outreachnot lemlist
  • Combining email and phone dialing in one outbound workflownot lemlist
  • Managing agency client outreach across separate billing teamsnot lemlist

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Mailshake
  • Finding verified emails and phone numbers for prospectsnot Mailshake
  • Protecting sender reputation with automated inbox warm-upnot Mailshake
  • Combining calling and messaging into a single outreach sequencenot Mailshake

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Pricing, plan by plan

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Which should you pick?

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Questions people ask

Is Mailshake or lemlist better?
Neither clearly leads. Mailshake starts at $25/month and lemlist at $55/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailshake or lemlist?
Mailshake starts at $25/month and lemlist at $55/month.
Does Mailshake or lemlist run on more platforms?
Mailshake runs on web. lemlist runs on web, api.
What is Mailshake best used for?
Mailshake is most often used for running cold email outreach campaigns for sales prospecting, automating multi-step follow-up sequences with a/b testing, finding and verifying prospect contact data before outreach, combining email and phone dialing in one outbound workflow. Of those, running cold email outreach campaigns for sales prospecting and automating multi-step follow-up sequences with a/b testing are not what lemlist is typically brought in for.
What can Mailshake do that lemlist cannot?
Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox. lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents.

Answered from the vendors’ own pages

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
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