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CRM · head to head

lemlist vs Potion

lemlist logo

lemlist

CRM

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: lemlist covers Multichannel sequences, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which lemlist and Potion actually diverge.

Attributes where lemlist and Potion differ
AttributelemlistPotion
Starting price$55/month$99/month
Pricing modelsubscriptionPer workspace per month
Platformsweb, apiWeb, Chrome
CategoryCRMSales Enablement
Founded2018Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Potion
  • Finding verified emails and phone numbers for prospectsnot Potion
  • Protecting sender reputation with automated inbox warm-upnot Potion
  • Combining calling and messaging into a single outreach sequencenot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot lemlist
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot lemlist
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot lemlist
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot lemlist

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is lemlist or Potion better?
Neither clearly leads. lemlist starts at $55/month and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, lemlist or Potion?
lemlist starts at $55/month and Potion at $99/month.
Does lemlist or Potion run on more platforms?
lemlist runs on web, api. Potion runs on Web, Chrome.
What is lemlist best used for?
lemlist is most often used for running multichannel outbound campaigns across email and linkedin, finding verified emails and phone numbers for prospects, protecting sender reputation with automated inbox warm-up, combining calling and messaging into a single outreach sequence. Of those, running multichannel outbound campaigns across email and linkedin and finding verified emails and phone numbers for prospects are not what Potion is typically brought in for.
What can lemlist do that Potion cannot?
lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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