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Software · head to head

Sitebulb vs SpyFu

Sitebulb logo

Sitebulb

Software

Technical SEO audit tool that crawls sites and generates visual, prioritized hints

From
$95/month
Rated
-
Full reviewWebsite
SpyFu logo

SpyFu

Software

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sitebulb desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • They diverge on capability: Sitebulb covers JavaScript crawling, SpyFu covers Competitor Keyword Research.

Where they differ

Only the attributes on which Sitebulb and SpyFu actually diverge.

Attributes where Sitebulb and SpyFu differ
AttributeSitebulbSpyFu
Starting price$95/month$29/month
Platformsweb, windows, macweb, api
FoundedUnknown2005

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sitebulb

  • JavaScript crawling
  • Prioritized Hints
  • Crawl maps
  • Scheduled recurring audits
  • Audit comparisons
  • Google integrations

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

Sitebulb

  • Agencies running recurring technical SEO audits for clientsnot SpyFu
  • In-house SEO teams tracking site health over timenot SpyFu
  • Auditing JavaScript-rendered sites for crawlability issuesnot SpyFu
  • Benchmarking site architecture via crawl visualizationsnot SpyFu

SpyFu

  • Researching a competitor's paid search strategynot Sitebulb
  • Finding organic keyword gapsnot Sitebulb
  • Tracking weekly keyword rank changesnot Sitebulb
  • Building white-label SEO/PPC reports for clientsnot Sitebulb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sitebulb

  • Desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • Large sites near or above the 500,000 URL Pro limit require reconfiguration or the Cloud tier to avoid hitting crawl caps.
  • Desktop crawling relies on local machine resources, so audit speed and scale depend on the user's hardware rather than cloud infrastructure.

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Sitebulb

$95/month
  • Lite$undefined/month
    • 1 user
    • 10,000 URLs per audit
    • 100+ Hints
  • Pro$undefined/month
    • 1 user
    • 500,000 URLs per audit
    • 300+ Hints
  • Sitebulb Cloud$undefined/month
    • 2+ users
    • No project limits
    • Automated recurring crawls

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Which should you pick?

Choose Sitebulb if

  • You need javascript crawling.
  • You work on web, windows, mac.
  • You also want prioritized hints.
Sitebulb review

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Questions people ask

Is Sitebulb or SpyFu better?
Neither clearly leads. Sitebulb starts at $95/month and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sitebulb or SpyFu?
Sitebulb starts at $95/month and SpyFu at $29/month.
Does Sitebulb or SpyFu run on more platforms?
Sitebulb runs on web, windows, mac. SpyFu runs on web, api.
What is Sitebulb best used for?
Sitebulb is most often used for agencies running recurring technical seo audits for clients, in-house seo teams tracking site health over time, auditing javascript-rendered sites for crawlability issues, benchmarking site architecture via crawl visualizations. Of those, agencies running recurring technical seo audits for clients and in-house seo teams tracking site health over time are not what SpyFu is typically brought in for.
What can Sitebulb do that SpyFu cannot?
Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits. SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

Sitebulb: Is there a free trial?

Sitebulb offers a 14-day free trial with no credit card required and no up-front commitment.

Source
SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
Sitebulb: Can I cancel anytime?

Yes, subscriptions can be cancelled anytime and users are never locked into a contract.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
Sitebulb: What does Sitebulb integrate with?

Sitebulb connects to Google Analytics, Google Search Console, Google Sheets, and Google Data Studio to pull data into audit reports.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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