SpyFuvs
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SpyFu
Competitor keyword research tool for SEO and PPC campaigns
As of 29 August 2026, SpyFu starts at $29/month. Reveals competitors' SEO keywords, PPC ad history, and rankings to help marketers plan search campaigns. Softwr lists it under SEO. SpyFu is launched in 2005, available on Web, API.
Overview
What SpyFu does
SpyFu is a competitive intelligence platform for search marketing. It lets users look up any domain to see the keywords it ranks for organically, the Google Ads keywords it has bought, historical ad copy, and backlink data. Marketers use it to plan SEO content, build PPC campaigns, track keyword rankings, and generate branded client reports for agencies.
What people use it for
- Researching a competitor's paid search strategy
- Finding organic keyword gaps
- Tracking weekly keyword rank changes
- Building white-label SEO/PPC reports for clients
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SpyFu.
- Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
- API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
- Additional user seats cost an extra $30 per user per month even on paid plans.
- Weekly rank tracking refresh is less frequent than some competitors offering daily updates.
Cross-shopped
What people choose instead of SpyFu
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SpyFuvsAhrefs
Ahrefs: Larger backlink index and more advanced site audit tooling.
- SpyFuvsMajestic
Majestic: Specializes more deeply in backlink and link-graph analysis.
Pricing
What SpyFu costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Basic
$29 /mo
- 10k row search results and data exports
- 5,000 weekly tracked keyword rankings
- 10 automated reports
- 1 user seat
Pro + AI
$89 /mo
- Unlimited search results and data exports
- 15,000 weekly tracked keyword rankings
- 100 automated reports
- RivalFlow AI (1 site)
- ChatGPT integration
Team/Agency
$187 /mo
- Unlimited data exports and reports
- 50,000 weekly tracked keyword rankings
- RivalFlow AI (5 sites)
- White-label reporting
- API access
- 5 user seats included
Capabilities
Features
Competitor Keyword Research
Shows the organic and paid keywords a competitor domain ranks for.
Ad History
Displays historical Google Ads copy and spend estimates for any domain.
Rank Tracking
Tracks weekly keyword ranking positions across search engines.
Backlink Analysis
Analyzes backlink profiles across a large web index.
RivalFlow AI
AI tool that recommends content and keyword gaps versus competitors.
Automated Reporting
Generates scheduled, white-label client reports.
API Access
Programmatic access to SpyFu keyword and domain data on higher plans.
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does SpyFu cost?
SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.
SourceWhat's included in the Basic plan?
Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.
SourceWhat extra do Pro + AI and Team/Agency add?
Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.
SourceDo all plans include AI features?
Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.
SourceIs extra usage or extra users available beyond the base seats?
Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.
SourceBehind it
Who makes SpyFu
- Company
- SpyFu
- Based in
- Scottsdale, Arizona
- Founders
- Mike Roberts
Keep looking
Where to go from SpyFu
- SpyFu alternativesEvery product people weigh against it
- SpyFu pricingPlans, floors and what the tiers exclude
- SpyFu badgesWhich rules it meets, and the figure behind each
- All SEO softwareThe full category
- Best SEO softwareThe shortlist, and how it was cut
Best SEO software for
Compare SpyFu with
- Majestic
- Mangools
- SEMrush
- AnswerThePublic
- Keyword Insights
- Frase
- Serpstat
- SISTRIX
- Screaming Frog SEO Spider
- Conductor
- Lighthouse
- AccuRanker
- Yoast SEO
- Linkody
- OnCrawl
- Keyword Insights
- Serpstat
- Google Search Console
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Softwr does not host reviews and shows no star rating for SpyFu, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on SpyFu
SpyFu alternatives
What people switch to, and what they give up
SpyFu pricing
Every tier, and where the cost actually lands
Compare SpyFu
Put it head to head with anything we hold
SpyFu badge
Its rating, and an embed for your own site
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