How much does SpyFu cost?

SpyFu publishes 3 tiers, from $29/month for Basic up to $187/month for Team/Agency. The cheapest paid tier is $29/month.

Does SpyFu have a free plan?

Not on the record we hold: SpyFu is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.

What is the difference between Basic and Pro + AI on SpyFu?

Pro + AI costs $89/month against $29/month, and adds unlimited search results and data exports, 15,000 weekly tracked keyword rankings, 100 automated reports, rivalflow ai (1 site).

Is the Team/Agency plan on SpyFu worth it?

That depends entirely on whether you need what it adds, which on the published record is unlimited data exports and reports, 50,000 weekly tracked keyword rankings, rivalflow ai (5 sites), white-label reporting. It costs $187/month against $29/month for Basic. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

Which seo tools can I use without paying?

2 of the 8 seo tools listed alongside SpyFu have a free tier: Google Search Console, Rank Math.

What am I actually paying for with SpyFu?

The record lists 7 features across 3 areas: core, analytics, integration. In practice it is brought in for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes.

Does SpyFu charge per user?

The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these SpyFu prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare SpyFu against before paying?

The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with SpyFu covering price, platforms and features.

SEO · pricing

SpyFu pricing

SpyFu publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 29 August 2026, SpyFu pricing is $29/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: $29/month
Model: Subscription
Tiers: 3
Free tier: Not on record

SpyFu plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

SpyFu pricing tiers
Plan	Price	Features listed	Step up from the tier below
Basic	$29/month	4	Entry tier
Pro + AI	$89/month	5	+$60/month, 5 more features
Team/Agency	$187/month	6	+$98/month, 6 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Basic

$29/month

The entry tier. It covers 10k row search results and data exports, 5,000 weekly tracked keyword rankings, 10 automated reports, 1 user seat.

Pro + AI

$89/month

Over Basic, this tier adds:

Unlimited search results and data exports
15,000 weekly tracked keyword rankings
100 automated reports
RivalFlow AI (1 site)
ChatGPT integration

Team/Agency

$187/month

Over Pro + AI, this tier adds:

Unlimited data exports and reports
50,000 weekly tracked keyword rankings
RivalFlow AI (5 sites)
White-label reporting
API access
5 user seats included

What the product covers

The full SpyFu feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

core

Competitor Keyword Research
Rank Tracking
RivalFlow AI
Automated Reporting

analytics

Ad History
Backlink Analysis

integration

API Access

People bring SpyFu in for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. If that is not the job you are buying for, the alternatives to SpyFu are worth a look before you commit to a tier.

How that compares in SEO

Too few seo tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

SpyFu entry price against other SEO tools
Tool	Entry price	Model	Rated	Head to head
SpyFu (this page)	$29/month	subscription	-
Wincher	On request	quote	-	vs SpyFu
Google Search Console	Free	Open source, no licence fee	-	vs SpyFu
Keyword Insights	On request	Per month by credit volume, with pay-as-you-go available	-	vs SpyFu
Rank Math	Free	Freemium, paid tiers billed annually only	-	vs SpyFu
Nightwatch	On request	Per month by tracked keywords, sites and AI usage volume	-	vs SpyFu
Linkody	On request	Per month by tracked domains and backlinks	-	vs SpyFu

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the SpyFu badges page.

Before you pay for SpyFu

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 3 tiers between $29/month and $187/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare SpyFu against the tools that do have one before committing.

SpyFu runs on web, api, and is published by SpyFu of Scottsdale, Arizona. The full record is on the SpyFu review, and the rest of the category is under best seo tools.

SpyFu pricing on the vendor's own site

SpyFu pricing questions

How much does SpyFu cost?: SpyFu publishes 3 tiers, from $29/month for Basic up to $187/month for Team/Agency. The cheapest paid tier is $29/month.
Does SpyFu have a free plan?: Not on the record we hold: SpyFu is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
What is the difference between Basic and Pro + AI on SpyFu?: Pro + AI costs $89/month against $29/month, and adds unlimited search results and data exports, 15,000 weekly tracked keyword rankings, 100 automated reports, rivalflow ai (1 site).
Is the Team/Agency plan on SpyFu worth it?: That depends entirely on whether you need what it adds, which on the published record is unlimited data exports and reports, 50,000 weekly tracked keyword rankings, rivalflow ai (5 sites), white-label reporting. It costs $187/month against $29/month for Basic. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Which seo tools can I use without paying?: 2 of the 8 seo tools listed alongside SpyFu have a free tier: Google Search Console, Rank Math.
What am I actually paying for with SpyFu?: The record lists 7 features across 3 areas: core, analytics, integration. In practice it is brought in for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes.
Does SpyFu charge per user?: The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these SpyFu prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare SpyFu against before paying?: The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with SpyFu covering price, platforms and features.