SEO & Website Optimization · pricing
SpyFu pricing
SpyFu publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- $29/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Not on record
SpyFu plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Basic | $29/month | 4 | Entry tier |
| Pro + AI | $89/month | 5 | +$60/month, 5 more features |
| Team/Agency | $187/month | 6 | +$98/month, 6 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Basic
$29/monthThe entry tier. It covers 10k row search results and data exports, 5,000 weekly tracked keyword rankings, 10 automated reports, 1 user seat.
Pro + AI
$89/monthOver Basic, this tier adds:
- Unlimited search results and data exports
- 15,000 weekly tracked keyword rankings
- 100 automated reports
- RivalFlow AI (1 site)
- ChatGPT integration
Team/Agency
$187/monthOver Pro + AI, this tier adds:
- Unlimited data exports and reports
- 50,000 weekly tracked keyword rankings
- RivalFlow AI (5 sites)
- White-label reporting
- API access
- 5 user seats included
What the product covers
The full SpyFu feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
core
- Competitor Keyword Research
- Rank Tracking
- RivalFlow AI
- Automated Reporting
analytics
- Ad History
- Backlink Analysis
integration
- API Access
People bring SpyFu in for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. If that is not the job you are buying for, the alternatives to SpyFu are worth a look before you commit to a tier.
How that compares in SEO & Website Optimization
Across the 5 seo & website optimization tools in this directory that publish a starting price, the median entry point is $49/month. SpyFu starts at $29/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| SpyFu (this page) | $29/month | subscription | - | |
| Majestic | $41.67/month | subscription | - | vs SpyFu |
| Sitebulb | $95/month | subscription | - | vs SpyFu |
| MarketMuse | Free | freemium | - | vs SpyFu |
| Frase | $49/month | subscription | - | vs SpyFu |
| Clearscope | $129/month | subscription | - | vs SpyFu |
| AnswerThePublic | $20/month | subscription | - | vs SpyFu |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the SpyFu badges page.
Before you pay for SpyFu
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $29/month and $187/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare SpyFu against the tools that do have one before committing.
SpyFu runs on web, api, and is published by SpyFu of Scottsdale, Arizona. The full record is on the SpyFu review, and the rest of the category is under best seo & website optimization tools.
SpyFu pricing questions
- How much does SpyFu cost?
- SpyFu publishes 3 tiers, from $29/month for Basic up to $187/month for Team/Agency. The cheapest paid tier is $29/month.
- Does SpyFu have a free plan?
- Not on the record we hold: SpyFu is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Basic and Pro + AI on SpyFu?
- Pro + AI costs $89/month against $29/month, and adds unlimited search results and data exports, 15,000 weekly tracked keyword rankings, 100 automated reports, rivalflow ai (1 site).
- Is the Team/Agency plan on SpyFu worth it?
- That depends entirely on whether you need what it adds, which on the published record is unlimited data exports and reports, 50,000 weekly tracked keyword rankings, rivalflow ai (5 sites), white-label reporting. It costs $187/month against $29/month for Basic. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is SpyFu expensive for a seo & website optimization tool?
- It starts below the middle of its category. Across the 5 seo & website optimization tools in this directory that publish a starting price, the median entry point is $49/month; SpyFu starts at $29/month.
- Which seo & website optimization tools can I use without paying?
- 1 of the 7 seo & website optimization tools listed alongside SpyFu have a free tier: MarketMuse.
- What am I actually paying for with SpyFu?
- The record lists 7 features across 3 areas: core, analytics, integration. In practice it is brought in for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes.
- Does SpyFu charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these SpyFu prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare SpyFu against before paying?
- The closest seo & website optimization tools in this directory are Majestic, Sitebulb, MarketMuse, Frase. Each has a side-by-side comparison with SpyFu covering price, platforms and features.