Softwr

E-Commerce · head to head

Drip vs Ortto

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Ortto logo

Ortto

Email Marketing

Australian marketing automation with a customer data platform and analytics included rather than sold separately

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Ortto contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • They diverge on capability: Drip covers Ecommerce data sync, Ortto covers Customer data platform.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and Ortto actually diverge.

Attributes where Drip and Ortto differ
AttributeDripOrtto
Starting price$39/monthOn request
Pricing modelPer month by contact countquote
PlatformsWeb, APIWeb, REST API
CategoryE-CommerceEmail Marketing

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Ortto

  • Customer data platform
  • Journeys
  • Talk
  • Dashboards and reports
  • Playbooks
  • Capture

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Ortto
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Ortto
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Ortto
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Ortto

Ortto

  • A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two toolsnot Drip
  • A small team replacing a stack of email tool, chat widget and dashboard product with one subscriptionnot Drip
  • Reporting on revenue by campaign and cohort without exporting events to a warehouse firstnot Drip
  • Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendornot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Ortto

  • Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
  • Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
  • The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
  • Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Ortto

On request
  • Ortto$undefined/month
    • Priced by number of contacts held, with separate email and SMS send allowances
    • Talk live chat and additional seats charged separately
    • Monthly and annual terms available

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Ortto if

  • You need customer data platform.
  • You work on Web, REST API.
  • You also want journeys.
Ortto review

Questions people ask

Is Drip or Ortto better?
Neither clearly leads. Drip starts at $39/month and Ortto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Ortto?
Drip starts at $39/month and Ortto at On request.
Does Drip or Ortto run on more platforms?
Drip runs on Web, API. Ortto runs on Web, REST API.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Ortto is typically brought in for.
What can Drip do that Ortto cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. Ortto covers Customer data platform, Journeys, Talk, Dashboards and reports.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Ortto: Is Ortto the same product as Autopilot?

It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.

Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Ortto: Do inactive contacts cost money?

Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.

Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Ortto: Can it replace a BI tool?

For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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