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Email Marketing · head to head

Mailjet vs Ortto

Mailjet logo

Mailjet

Email Marketing

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite
Ortto logo

Ortto

Email Marketing

Australian marketing automation with a customer data platform and analytics included rather than sold separately

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mailjet has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit; Ortto contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mailjet and Ortto actually diverge.

Attributes where Mailjet and Ortto differ
AttributeMailjetOrtto
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, REST API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailjet

Nothing recorded that Ortto does not also cover.

Only in Ortto

  • Customer data platform
  • Journeys
  • Talk
  • Dashboards and reports
  • Playbooks
  • Capture

What people use each for

The jobs each tool is most often brought in to do.

Mailjet

  • Email marketing campaigns for small to medium-sized businessesnot Ortto
  • Transactional email delivery with API and SMTP relaynot Ortto

Ortto

  • A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two toolsnot Mailjet
  • A small team replacing a stack of email tool, chat widget and dashboard product with one subscriptionnot Mailjet
  • Reporting on revenue by campaign and cohort without exporting events to a warehouse firstnot Mailjet
  • Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendornot Mailjet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Ortto

  • Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
  • Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
  • The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
  • Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.

Pricing, plan by plan

Mailjet

Free
  • FreeFree
    • 6,000 emails per month
    • 200 emails per day limit
    • 1,000 contacts
  • Starter$9/monthly
    • 8,000 emails per month
    • 2,000 contacts
    • Brand Kit
  • Essential$17/monthly
    • 15,000 emails per month
    • Unlimited contacts
    • Segmentation
  • Premium$27/monthly
    • 15,000 emails per month
    • Advanced statistics
    • Automations

Ortto

On request
  • Ortto$undefined/month
    • Priced by number of contacts held, with separate email and SMS send allowances
    • Talk live chat and additional seats charged separately
    • Monthly and annual terms available

Which should you pick?

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Choose Ortto if

  • You need customer data platform.
  • You work on Web, REST API.
  • You also want journeys.
Ortto review

Questions people ask

Is Mailjet or Ortto better?
Neither clearly leads. Mailjet starts at Free and Ortto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailjet or Ortto?
Mailjet has a free tier; the other does not. Paid plans start at Free for Mailjet and On request for Ortto.
Does Mailjet or Ortto run on more platforms?
Mailjet runs on Web. Ortto runs on Web, REST API.
Can I use Mailjet for free?
Yes. Mailjet has a free tier, so you can try it without paying. Ortto starts at On request.
What is Mailjet best used for?
Mailjet is most often used for email marketing campaigns for small to medium-sized businesses, transactional email delivery with api and smtp relay. Of those, email marketing campaigns for small to medium-sized businesses and transactional email delivery with api and smtp relay are not what Ortto is typically brought in for.
What can Mailjet do that Ortto cannot?
Ortto covers Customer data platform, Journeys, Talk, Dashboards and reports.

Answered from the vendors’ own pages

Mailjet: Does Mailjet offer annual billing discounts?

Yes, Mailjet offers annual billing with a 10% discount compared to monthly billing. Both monthly and annual payment cycles are available for all paid plans.

Source
Ortto: Is Ortto the same product as Autopilot?

It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.

Mailjet: What payment currencies are supported?

Mailjet accepts payments in USD, EUR, and GBP. Currency selection is available during account setup and can be changed in account settings.

Source
Ortto: Do inactive contacts cost money?

Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.

Mailjet: What features are limited on the Free plan?

The Free plan includes 6,000 emails per month with a 200 email per day limit, 1,000 contacts, basic statistics, form builder, and APIs. Advanced statistics, automations, landing pages, and team management require paid plans.

Source
Ortto: Can it replace a BI tool?

For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.

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