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Email Marketing · head to head

EmailOctopus vs Loops

EmailOctopus logo

EmailOctopus

Email Marketing

Affordable email marketing

From
Free
Rated
-
Full reviewWebsite
Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EmailOctopus free tier limited to 2,500 subscribers; Loops free plan limited to 1000 subscribed contacts
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which EmailOctopus and Loops actually diverge.

Attributes where EmailOctopus and Loops differ
AttributeEmailOctopusLoops

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

EmailOctopus

  • Building email lists with unlimited landing pagesnot Loops
  • Team collaboration on email campaignsnot Loops
  • Automated subscriber onboarding flowsnot Loops
  • Multi-user email campaign managementnot Loops

Loops

  • Setting up lifecycle email from onboarding to winbacknot EmailOctopus
  • Consolidating product, marketing, and transactional emailsnot EmailOctopus
  • Designing email themes picked up automaticallynot EmailOctopus
  • Tracking revenue attribution to specific emailsnot EmailOctopus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EmailOctopus

  • Free tier limited to 2,500 subscribers
  • Free tier requires EmailOctopus branding on emails
  • Free tier reports only retained 30 days

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

Pricing, plan by plan

EmailOctopus

Free
  • StarterFree
    • Up to 2,500 subscribers
    • 10,000 monthly emails
    • 1 user account
  • Pro$9/month
    • Unlimited subscribers
    • 10,000 monthly emails
    • Unlimited user accounts

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

Which should you pick?

Choose EmailOctopus if

  • You want to start without paying.
EmailOctopus review

Choose Loops if

  • You want to start without paying.
Loops review

Questions people ask

Is EmailOctopus or Loops better?
Neither clearly leads. EmailOctopus starts at Free and Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EmailOctopus or Loops?
EmailOctopus starts at Free and Loops at Free.
Does EmailOctopus or Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use EmailOctopus for free?
Both have a free tier, so you can try either at no cost before committing.
What is EmailOctopus best used for?
EmailOctopus is most often used for building email lists with unlimited landing pages, team collaboration on email campaigns, automated subscriber onboarding flows, multi-user email campaign management. Of those, building email lists with unlimited landing pages and team collaboration on email campaigns are not what Loops is typically brought in for.

Answered from the vendors’ own pages

EmailOctopus: Is there a free version of EmailOctopus?

Yes, EmailOctopus offers a free plan supporting up to 2,500 subscribers with 10,000 monthly emails. The free tier includes EmailOctopus branding on emails and reports are retained for only 30 days. The Pro plan starts at $9/month for unlimited subscribers.

Source
Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
EmailOctopus: What discount does EmailOctopus offer for annual billing?

EmailOctopus offers 10% savings when you pay annually versus monthly. Nonprofits receive an additional 20% lifetime discount on all plans.

Source
Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
EmailOctopus: Are there any long-term contracts required?

No, EmailOctopus has no long-term contracts. You can cancel your plan anytime and switch between monthly and yearly billing options.

Source
Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
EmailOctopus: How many users can access one EmailOctopus account?

The free Starter plan includes 1 user. The Pro plan includes unlimited user accounts at no additional cost.

Source
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