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Email Marketing · head to head

EmailOctopus vs Mailjet

EmailOctopus logo

EmailOctopus

Email Marketing

Affordable email marketing

From
Free
Rated
-
Full reviewWebsite
Mailjet logo

Mailjet

Email Marketing

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EmailOctopus free tier limited to 2,500 subscribers; Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which EmailOctopus and Mailjet actually diverge.

Attributes where EmailOctopus and Mailjet differ
AttributeEmailOctopusMailjet
Pricing modelfreemiumsubscription

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

EmailOctopus

  • Building email lists with unlimited landing pagesnot Mailjet
  • Team collaboration on email campaignsnot Mailjet
  • Automated subscriber onboarding flowsnot Mailjet
  • Multi-user email campaign managementnot Mailjet

Mailjet

  • Email marketing campaigns for small to medium-sized businessesnot EmailOctopus
  • Transactional email delivery with API and SMTP relaynot EmailOctopus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EmailOctopus

  • Free tier limited to 2,500 subscribers
  • Free tier requires EmailOctopus branding on emails
  • Free tier reports only retained 30 days

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Pricing, plan by plan

EmailOctopus

Free
  • StarterFree
    • Up to 2,500 subscribers
    • 10,000 monthly emails
    • 1 user account
  • Pro$9/month
    • Unlimited subscribers
    • 10,000 monthly emails
    • Unlimited user accounts

Mailjet

Free
  • FreeFree
    • 6,000 emails per month
    • 200 emails per day limit
    • 1,000 contacts
  • Starter$9/monthly
    • 8,000 emails per month
    • 2,000 contacts
    • Brand Kit
  • Essential$17/monthly
    • 15,000 emails per month
    • Unlimited contacts
    • Segmentation
  • Premium$27/monthly
    • 15,000 emails per month
    • Advanced statistics
    • Automations

Which should you pick?

Choose EmailOctopus if

  • You want to start without paying.
EmailOctopus review

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Questions people ask

Is EmailOctopus or Mailjet better?
Neither clearly leads. EmailOctopus starts at Free and Mailjet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EmailOctopus or Mailjet?
EmailOctopus starts at Free and Mailjet at Free.
Does EmailOctopus or Mailjet run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use EmailOctopus for free?
Both have a free tier, so you can try either at no cost before committing.
What is EmailOctopus best used for?
EmailOctopus is most often used for building email lists with unlimited landing pages, team collaboration on email campaigns, automated subscriber onboarding flows, multi-user email campaign management. Of those, building email lists with unlimited landing pages and team collaboration on email campaigns are not what Mailjet is typically brought in for.

Answered from the vendors’ own pages

EmailOctopus: Is there a free version of EmailOctopus?

Yes, EmailOctopus offers a free plan supporting up to 2,500 subscribers with 10,000 monthly emails. The free tier includes EmailOctopus branding on emails and reports are retained for only 30 days. The Pro plan starts at $9/month for unlimited subscribers.

Source
Mailjet: Does Mailjet offer annual billing discounts?

Yes, Mailjet offers annual billing with a 10% discount compared to monthly billing. Both monthly and annual payment cycles are available for all paid plans.

Source
EmailOctopus: What discount does EmailOctopus offer for annual billing?

EmailOctopus offers 10% savings when you pay annually versus monthly. Nonprofits receive an additional 20% lifetime discount on all plans.

Source
Mailjet: What payment currencies are supported?

Mailjet accepts payments in USD, EUR, and GBP. Currency selection is available during account setup and can be changed in account settings.

Source
EmailOctopus: Are there any long-term contracts required?

No, EmailOctopus has no long-term contracts. You can cancel your plan anytime and switch between monthly and yearly billing options.

Source
Mailjet: What features are limited on the Free plan?

The Free plan includes 6,000 emails per month with a 200 email per day limit, 1,000 contacts, basic statistics, form builder, and APIs. Advanced statistics, automations, landing pages, and team management require paid plans.

Source
EmailOctopus: How many users can access one EmailOctopus account?

The free Starter plan includes 1 user. The Pro plan includes unlimited user accounts at no additional cost.

Source
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