Softwr

Real Estate · head to head

AppFolio vs Lofty

AppFolio logo

AppFolio

Real Estate

Run your entire residential portfolio on a single, modern platform

From
On request
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AppFolio no published pricing; all plans require contacting vendor for quote; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which AppFolio and Lofty actually diverge.

Attributes where AppFolio and Lofty differ
AttributeAppFolioLofty
Pricing modelquotesubscription

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What people use each for

The jobs each tool is most often brought in to do.

AppFolio

  • Managing residential portfolio on single platformnot Lofty
  • Centralizing finances and resident communicationsnot Lofty
  • Automating work order management across propertiesnot Lofty
  • Supporting multifamily and single-family rentalsnot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot AppFolio
  • Converting website visitors into qualified leadsnot AppFolio
  • Booking appointments autonomously via AI Sales Agentnot AppFolio
  • Managing transaction paperwork and sphere outreachnot AppFolio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AppFolio

  • No published pricing; all plans require contacting vendor for quote
  • Minimum 50 units required for Core plan

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

AppFolio

On request

No published plan breakdown. See the AppFolio review.

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose AppFolio if

Nothing in the data separates AppFolio from Lofty on the points above - pick on price and on how each one feels to use.

AppFolio review

Choose Lofty if

Nothing in the data separates Lofty from AppFolio on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is AppFolio or Lofty better?
Neither clearly leads. AppFolio starts at On request and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AppFolio or Lofty?
AppFolio starts at On request and Lofty at On request.
Does AppFolio or Lofty run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AppFolio best used for?
AppFolio is most often used for managing residential portfolio on single platform, centralizing finances and resident communications, automating work order management across properties, supporting multifamily and single-family rentals. Of those, managing residential portfolio on single platform and centralizing finances and resident communications are not what Lofty is typically brought in for.

Answered from the vendors’ own pages

AppFolio: What does AppFolio property management software cost?

AppFolio pricing is not published; quotes are provided based on portfolio size and specific requirements. Core plans require a minimum of 50 units. Contact AppFolio's sales team for a customized quote.

Source
Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
AppFolio: How many AppFolio tiers are available and what distinguishes them?

AppFolio offers three tiers: Core (minimum 50 units), Plus (for growing businesses with features like affordable housing support), and Max (enterprise solution with leasing CRM and API read/write access). All require custom pricing quotes.

Source
Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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