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Real Estate · head to head

AppFolio vs BoomTown

AppFolio logo

AppFolio

Real Estate

Run your entire residential portfolio on a single, modern platform

From
On request
Rated
-
Full reviewWebsite
BoomTown logo

BoomTown

Real Estate

All the Tools, Technology, and Teams for Real Estate Success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AppFolio no published pricing; all plans require contacting vendor for quote; BoomTown pricing across its four tiers (Launch, Core, Grow, Advance) is not published; the site directs buyers to request a demo or call sales instead of listing a figure for any tier
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which AppFolio and BoomTown actually diverge.

Attributes where AppFolio and BoomTown differ
AttributeAppFolioBoomTown

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What people use each for

The jobs each tool is most often brought in to do.

AppFolio

  • Managing residential portfolio on single platformnot BoomTown
  • Centralizing finances and resident communicationsnot BoomTown
  • Automating work order management across propertiesnot BoomTown
  • Supporting multifamily and single-family rentalsnot BoomTown

BoomTown

  • Real estate lead pipeline development and managementnot AppFolio
  • Agent growth through pipeline consistency and opportunity capitalizationnot AppFolio
  • Broker operations and market management at scalenot AppFolio
  • Predictive analytics to identify high-value real estate prospectsnot AppFolio
  • Mobile CRM adoption for on-the-go business management by agentsnot AppFolio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AppFolio

  • No published pricing; all plans require contacting vendor for quote
  • Minimum 50 units required for Core plan

BoomTown

  • Pricing across its four tiers (Launch, Core, Grow, Advance) is not published; the site directs buyers to request a demo or call sales instead of listing a figure for any tier

Pricing, plan by plan

AppFolio

On request

No published plan breakdown. See the AppFolio review.

BoomTown

On request

No published plan breakdown. See the BoomTown review.

Which should you pick?

Choose AppFolio if

Nothing in the data separates AppFolio from BoomTown on the points above - pick on price and on how each one feels to use.

AppFolio review

Choose BoomTown if

Nothing in the data separates BoomTown from AppFolio on the points above - pick on price and on how each one feels to use.

BoomTown review

Questions people ask

Is AppFolio or BoomTown better?
Neither clearly leads. AppFolio starts at On request and BoomTown at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AppFolio or BoomTown?
AppFolio starts at On request and BoomTown at On request.
Does AppFolio or BoomTown run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AppFolio best used for?
AppFolio is most often used for managing residential portfolio on single platform, centralizing finances and resident communications, automating work order management across properties, supporting multifamily and single-family rentals. Of those, managing residential portfolio on single platform and centralizing finances and resident communications are not what BoomTown is typically brought in for.

Answered from the vendors’ own pages

AppFolio: What does AppFolio property management software cost?

AppFolio pricing is not published; quotes are provided based on portfolio size and specific requirements. Core plans require a minimum of 50 units. Contact AppFolio's sales team for a customized quote.

Source
BoomTown: What does Boomtown cost?

Boomtown offers four service tiers, Launch, Core, Grow, and Advance, that scale with business size from solo agents to enterprise brokers. Specific pricing is not publicly listed; contact sales at (843) 300-3300 or request a demo.

Source
AppFolio: How many AppFolio tiers are available and what distinguishes them?

AppFolio offers three tiers: Core (minimum 50 units), Plus (for growing businesses with features like affordable housing support), and Max (enterprise solution with leasing CRM and API read/write access). All require custom pricing quotes.

Source
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