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CRM · head to head

LeadSquared vs ManageEngine ServiceDesk Plus

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Free plan
No
Full reviewWebsite
ManageEngine ServiceDesk Plus logo

ManageEngine ServiceDesk Plus

Customer Support

IT help desk and ITSM software

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only ManageEngine ServiceDesk Plus has a free tier, so it costs nothing to try first.
  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; ManageEngine ServiceDesk Plus pricing structure based on per-technician model can become expensive for large teams
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which LeadSquared and ManageEngine ServiceDesk Plus actually diverge.

Attributes where LeadSquared and ManageEngine ServiceDesk Plus differ
AttributeLeadSquaredManageEngine ServiceDesk Plus
Starting price$1200/yearFree
Free tierNoYes
CategoryCRMCustomer Support

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot ManageEngine ServiceDesk Plus
  • Marketing automation for agenciesnot ManageEngine ServiceDesk Plus

ManageEngine ServiceDesk Plus

  • IT service desk for small to enterprise organizationsnot LeadSquared
  • IT asset management and change managementnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

ManageEngine ServiceDesk Plus

  • Pricing structure based on per-technician model can become expensive for large teams
  • Asset management requires Professional tier or above, increasing costs for enterprises needing full inventory control
  • No explicit limit published for number of technicians, making cost projections difficult for scaling teams

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

ManageEngine ServiceDesk Plus

Free
  • Standard$13/monthly
    • IT help desk functionality
    • Per technician or administrator pricing
    • Unlimited IT end users
  • Professional$27/monthly
    • IT help desk
    • Asset management
    • Per technician pricing
  • Enterprise$67/monthly
    • IT help desk
    • Asset management
    • Change management

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from ManageEngine ServiceDesk Plus on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose ManageEngine ServiceDesk Plus if

  • You want to start without paying.
ManageEngine ServiceDesk Plus review

Questions people ask

Is LeadSquared or ManageEngine ServiceDesk Plus better?
Neither clearly leads. LeadSquared starts at $1200/year and ManageEngine ServiceDesk Plus at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or ManageEngine ServiceDesk Plus?
ManageEngine ServiceDesk Plus has a free tier; the other does not. Paid plans start at $1200/year for LeadSquared and Free for ManageEngine ServiceDesk Plus.
Does LeadSquared or ManageEngine ServiceDesk Plus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ManageEngine ServiceDesk Plus for free?
Yes. ManageEngine ServiceDesk Plus has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what ManageEngine ServiceDesk Plus is typically brought in for.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
ManageEngine ServiceDesk Plus: How is pricing calculated for ManageEngine ServiceDesk Plus?

Pricing is based on the number of administrators and technicians using the platform. There is no restriction on the number of IT end users. If you use IT asset management, you pay for the number of IT assets managed.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
ManageEngine ServiceDesk Plus: Is there a free tier available?

Yes, the Standard edition is available free for up to 5 technicians. Free tier includes 250 IT assets managed and basic IT help desk features.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
ManageEngine ServiceDesk Plus: What are the billing options?

ManageEngine offers both monthly and yearly billing options. Annual billing provides discounted rates compared to monthly. You can deploy on-premises or use cloud-based SaaS deployment.

Source
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